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Mercedes Launches Sustainability Campaign

Mercedes-Benz has launched an international advertising campaign that focuses on sustainability. The first printed advertisements will feature the E 300 BLUETEC to be launched in Germany in December 2007. Four different print ads will be placed in all large-circulation magazines in Germany, running in parallel with a TV commercial and an online campaign. The sustainability campaign...

NBCU Details Green Programming

NBC Universal announced details for more than 150 hours of environmentally themed content that will inolve all of NBCU's divisions across multiple platforms for the week of Nov. 4 - 10. Additionally, the company announced corporate green plans as part of NBC Universal's ongoing "Green Is Universal" initiative. NBC Universal's corporate commitment to green its own operations includes the recently

Airline Groups Hammer Dutch Plan For Aviation Carbon Tax

The Dutch government is planning to impose a tax on flights leaving the Netherlands of $16 for intra-European flights and $64 for intercontinental flights, Aviation Daily reports. The proposed tax is being touted as an environmental tax to offset carbon emissions from aviation, but the Association of European Airlines says the $497 million the tax is expected to raise annually

Cox Touts Green Efforts On New Website

Media company Cox Enterprises has launched CoxConserves.com, a website detailing the company's environmental initiatives and offering environmental tips. Cox Conserves is a national corporate program that includes the company's six major subsidiaries. The program encourages Cox's 80,000 employees and families to engage in eco-friendly practices.The website highlights Cox's environmental initiatives throughout the company and offers...

Sony Pictures Entertainment Breaks Ground On Green Campus

The 125,000-square-foot 4th Avenue building will be the new home for Sony Pictures Television, according to The Hollywood Reporter. The 90,000-square-foot Culver Building will be Sony Pictures Television International's headquarters. The project, which includes an employee commons area and parking lot, is set to be completed in summer 2009. The buildings...

Formula One Wants To Address Climate Change

Formula One, one of the world's most popular sports, is considering making some green changes. A growing number of team bosses say they want to make Formula One a high-tech pioneer and leader in fighting climate change rather than a whipping post, Reuters reports. Proposed changes include smaller engines, using bio-fuel and restricting the use of wind tunnels. Formula One...

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