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Sustainability Builds Brands

The more sustainable a brand is perceived, the more meaningful it becomes to consumers, according to research from Havas Media. A key finding of the “Brand Sustainable Futures” analysis finds that only one-third of brands are considered meaningful to consumers. It also reveals that while sustainability is a key issue for ... Read more »

L’Oréal, Weyerhaeuser Among Best Performers in Disclosing Global Forest Footprint

Neste Oil, Danisco, L’Oréal, J. Sainsbury, IOI Group, Marks and Spencer, Mondi, Weyerhaeuser, Drax Group and Reed Elsevier are among the best performers in the Forest Footprint Disclosure (FFD) project’s report (PDF) on procurement policies for forest risk commodities including palm oil, soy, timber, beef, leather and biofuels that are ... Read more »

Sustainability Perception of General Mills, Kellogg, Kraft Far Exceeds Actual Records

A new consumer study reveals that there is still a gap between real and perceived sustainability action by top North American brands including Kraft, General Mills, Kellogg, Groupe Danone, Nike, Gap, P&G, L’Oreal, Microsoft and Amazon.com. The study, conducted by Climate Counts and Angus Reid, includes measurements on climate change ... Read more »

Green Business 2008 – Environmental Leader’s Most Popular Stories

With 2008 just out the door, it’s a good time to look back at the green business issues and news items popular with top sustainability executives. Here are Environmental Leader’s top green business stories for 2008, based on reader interest: 15. HP, L’Oreal, Pepsi, Others Asking Suppliers For Emissions Info ... Read more »

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