Dell’s Ocean Plastics Packaging pilot program was launched with Dell Social Good Advocate Adrian Grenier, co-founder of the Lonely Whale Foundation. The goal is to remove plastics from waterways and recycle them into packaging for products. An initial feasibility study began in March 2016 and was completed later in the year. A commercial- scale pilot was approved for the Dell XPS 13-inch 2-in-1 laptop, with a plan to expand ocean plastics packaging to additional products in 2018.
This pilot required new supplier partners, design and materials innovation and adjustments to existing supply chain processes, according to Dell. The framework for this ocean plastics packaging supply chain has also been open-sourced to encourage others in the industry to help address a massive global challenge.
Using plastics from the beach, shorelines, waterways, and coastal areas brings them back into the economy. It creates an affordable resource, creates jobs for the recyclers, provides a template for others to follow, opportunities to partner on scaling to other solutions, and starts to address the vast problem of plastics entering the ocean, the company says.
In February 2017, Dell announced it would be using recycled plastics collected from waterways and beaches in the new packaging tray for its Dell XPS 13-inch 2-in-1 laptop beginning April 30, 2017. The company is also including educational information in its packaging to raise global awareness and action on ocean ecosystem health solutions.
The trays will ship globally.
This effort will keep 16,000 pounds of plastics out of oceans, with production scaling next year to 200,000, according to the company. Ocean plastics packaging supports Dell’s overall 2020 Legacy of Good Plan goals to ensure that 100% of product packaging is sourced from sustainable materials and is either recyclable or compostable. It also supports Dell’s broader circular economy strategy.