Samsung and The Boys and Girls Club of America developed the Climate Superstars Challenge, an online environmental contest designed to engage youth ages 11-13 in various actions to help protect the environment. Samsung collaborated with the national Boys and Girls Club to determine challenges that would inspire the children to want to learn more and share their knowledge and enthusiasm with others. Over a seven-week period, club members completed tasks such as identifying energy efficient products, planting trees, recycling electronics and visiting solar farms.
Climate Superstars provides pre-teens and teens access to information that will equip them with the knowledge to take direct action to protect the planet, and also empower them as stewards of global sustainability to share what they have learned with peers, family and the communities where they live, Samsung says.
Samsung worked with a software platform provider to build an interactive online gamification program specifically targeted for this age group. The contest was split into three rounds with prizes such as tablets and smart TVs awarded at the end of each round, and a final grand prize to the club with the most actions completed. Clubs that achieved a minimum of 100 points in a round were eligible for prizes to encourage ongoing participation.
More than 150 clubs participated, completing 1,458 measurable challenges. Participants were encouraged to post their results on social media through photos and videos. In addition, Samsung created videos to highlight and promote the winners. As the Grand Prize Winners, the BGCA Hollywood Rez Torch Club members of the BGCA Seminole Tribe received a technology makeover prize package and a celebratory event.