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Green Marketing Heats Up Cannes Ad Festival

In the three months ending June 14, marketers shelled out a combined $18 million on green-focused TV ads, according to TNS Media Intelligence, USA Today reports. Those kinds of numbers have made eco-marketing a hot topic of discussion at the Cannes Lions International Advertising Festival, the industry's biggest global trade and awards show. Here are some green advertising highlights: South

Teknion, Earthcycle Packaging, Mercer Among Globe Winners

Winners of the 6th annual Globe Awards for Environmental Excellence have been presented in four categories: Corporate Competitiveness, Technology Innovation and Application, Sustainable Investment and Banking, and Excellence in Urban Sustainability. Teknion, a designer, manufacturer, and marketer of office systems won for the Corporate Competitiveness Award. Two-year-old, Vancouver-based...

World Clean Energy Awards Highlight Best Energy Projects

The very first World Clean Energy Awards have been presented (via GreenBiz). The Swiss transatlantic21 association drew up the program for the World Clean Energy Awards. The following individuals were honoured at the 2007 ceremony: Construction (new buildings, urban development, renovation) Josefin Wangel, Communications Officer with Hammarby Sjöstad Sustainable City, Sweden. Resource consumption in...

Creative Sustainability Could Improve Sales, Market Share

Toyota, Timberland, Aspen Skiing, Ben & Jerry's, Flexcar and Hewlett-Packard received global citizen statuettes at Advertising Age's first Green Conference to commemorate their companies' efforts in leading the way in environmentally sound corporate practices, AdAge reports. The article has some interesting insights into increasing sales and market share while doing good. At the conference...

Wal-Mart Backs Mayors’ Climate Protection Award

Wal-Mart Stores has partnered with Mayors Climate Protection Center of the U.S. Conference of Mayors to launch an annual Mayors' Climate Protection Award to honor leading efforts made by mayors in American cities. The winning mayors will demonstrate a commitment and progress "to protect the environment, increase energy efficiency in cities, and make the planet sustainable for generations to come.

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