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NAD Wants Seventh Generation to Fix ‘Natural’ Claims

September 10, 2010 by Gina Roos

The National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that Seventh Generation either modify or discontinue certain advertising claims for the company’s household cleaning and laundry products. This comes after the products were challenged by Procter & Gamble (P&G). The decision came after NAD reviewed ... Read more »

Roundup – Google, Facebook, Coca-Cola, Clorox

August 11, 2010March 16, 2020 by Gina Roos

Google & Facebook: A tale of two data centers Datacenter Knowledge Coca-Cola gets real about its business People’s Daily Online Clorox goes green with new natural product line San Francisco Chronicle Kimco Realty and American Capital Energy Launch Rooftop Solar Array at New Jersey Shopping Center PR Newswire Audit that ... Read more »

Soap Phosphate Ban Begins July 1

June 29, 2010December 16, 2011 by Paul Nastu

Sixteen states are beginning a dishwasher detergent phosphate ban, according to a report in the Associated Press. Starting Thursday, stores will no longer be allowed to sell dishwasher detergent with more than 0.5 percent phosphorous. However, the law does not apply to commercial dishwashing products. States instituting the rule include ... Read more »

Sustainable Product Strategies for Going Green

June 21, 2010September 13, 2010 by Gregory Unruh

As sustainability increasingly moves from fringe to mainstream, getting into the green game has become a corporate imperative. Because most established companies were founded before sustainability was truly a management concern, they lack a green heritage and competencies in managing environmental challenges – and opportunities. To respond to this reality, ... Read more »

Burt’s Bees, Whole Foods Perceived Greenest US Brands

June 9, 2010June 9, 2010 by Gina Roos

A global study on consumer perceptions of green brands and corporate environmental behavior reveals global differences about their top environmental concerns. A key finding shows that while climate change is important across most countries, 30 percent of Brazilians and 26 percent of Indians cite deforestation as the top issue, and ... Read more »

U.S. Consumers Still Willing to Pay More for ‘Green’ Products

March 29, 2010 by Gina Roos

More than one-third (35 percent) of U.S. consumers say they would pay more for environmentally-friendly products, according to a survey on “green” living from market research firm Mintel. Mintel believes that the “green living” market will track the Healthy Products, Healthy Planet (HP2) market at a broad level. The green ... Read more »

Method ‘Green’ Household Cleaners Try to Take Market Share from Clorox

March 10, 2010December 16, 2011 by Gina Roos

Method’s “green” household cleaning products made from non-toxic, plant-based materials have made their way onto the shelves of dozens of retailers including Target, Whole Foods and Lowe’s, reports Forbes.com. But they have a lot of competition from Clorox and Procter & Gamble, as well as smaller competitors Seventh Generation and ... Read more »

Clorox Comes Clean With Chemical Content on Web Site

February 2, 2010February 2, 2010 by Paul Nastu

In a bid to improve transparency about the environmental impact about its products, Clorox has launched a new Web site that details ingredients for more than 230 cleaning, disinfecting and auto care products. The Web site includes a glossary of terms for each ingredient. “We’re putting a framework around corporate ... Read more »

21st Century Accountability – Don’t Forget the Moral Compass

January 18, 2010September 13, 2010 by Jonathan Wootliff

Good citizens follow the law. The concept is simple: stick to a set of rules and stay out of trouble. But decent citizens also realize that the law alone does not dictate our every move. Other powerful forces – family, friends, colleagues, peers, moral values – play a role in ... Read more »

Aveeno, Clorox Green Works First to Earn Green Good Housekeeping Seal

September 24, 2009October 21, 2009 by Paul Nastu

Six months after Good Housekeeping announced it would have a “green” seal of approval, the first items have been certified. The first category to be certified under the Green Good Housekeeping Seal is beauty and cleaning products. Included in the group of certified items are products from Aveeno, Clorox Green ... Read more »

Food Lion, Clorox Green Works Promote Online Flyer

September 9, 2009 by Paul Nastu

To encourage consumers to use an online weekly sales flyer, Food Lion is running a “Go Green & Win Green” sweepstakes. The supermarket chain is running weekly drawings from Sept. 10 through Oct. 8, with the goal of getting consumers to subscribe to the online flyer and thus reduce use ... Read more »

The Five Stages of Adopting Corporate Sustainability

September 2, 2009December 16, 2011 by Paul Nastu

Adopting sustainability as a goal now will help corporations develop business models that will leave competitors scrambling to catch up, according to a new report from the Harvard Business Review. The report, “Why Sustainability is now the Key Driver of Innovation (PDF),” lays out five stages for successfully adopting corporate ... Read more »

NAD Wants Seventh Generation to Fix ‘Natural’ Claims

Roundup – Google, Facebook, Coca-Cola, Clorox

Soap Phosphate Ban Begins July 1

Sustainable Product Strategies for Going Green

Burt’s Bees, Whole Foods Perceived Greenest US Brands

U.S. Consumers Still Willing to Pay More for ‘Green’ Products

Clorox Comes Clean With Chemical Content on Web Site

21st Century Accountability – Don’t Forget the Moral Compass

Aveeno, Clorox Green Works First to Earn Green Good Housekeeping Seal

Food Lion, Clorox Green Works Promote Online Flyer

The Five Stages of Adopting Corporate Sustainability

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