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Search Results for: green button

Good-Loop Launches Green Ad Tag To Track Environmental Impact Of Digital Campaigns

Good-Loop, the ethical ad tech company that earlier this year announced its free Carbon-Calculator to calculate the carbon footprint of online ads, has launched Green Ad Tag, allowing brands and agencies to track and offset the CO2 emissions of their digital ads in real time. Good-Loop, founded in 2016, is ... Read more »

Michelin Wing Sale Mobility Project Helps Ships Cut Emissions

As part of its sustainable mobility strategy, Michelin recently unveiled new technology innovations at the recent Movin’ On global sustainability summit, including its Wing Sail Mobility (WISAMO) system. The project aims to increase efficiency among cargo ships using an inflatable sail that deploys to take advantage of available wind, quickly ... Read more »

Report: Trump Administration Analysis of Fuel Economy Standards Flawed

A new report by the MIT Sloan School of Management has found that the Trump Administration’s analysis of fuel economy standards is flawed. Analyzing cost-benefit analyses conducted by both the Obama and Trump administrations, MIT Sloan School of Management Prof. Christopher Knittel found that the Trump study contains “fundamental flaws” ... Read more »

4 Ways Utility Interval Data Can Give Your Energy Management Program a Strategic Boost

If you’re like most organizations, your energy management initiatives are supported by utility data. This usually requires collecting, analyzing, and understanding energy consumption and costs at a monthly bill level. And while bill data is a logical place to start because it’s readily accessible, it has its limitations.

G-Star Raw Completely Transforms the Denim Production Process

Only a few years ago, Dutch denim-maker G-Star Raw was drawing ire from Greenpeace. Activists pasted posters on store windows in seven countries, urging the brand to sign up for its Detox campaign, which challenges popular clothing brands to stop using hazardous chemicals. “No one likes a greenwasher,” a Greenpeace ... Read more »


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