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Microsoft ‘Green’ Campaign Has Nothing To Do With Environment

March 25, 2008March 25, 2008 by Paul Nastu

At a time when the word “green” is synonymous with helping the environment, Microsoft has launched a new marketing campaign for its Windows Live OneCare protection suite with the tagline, “Get Green, Stay Green.” The problem is that the product has nothing to do with the environment, Computerworld reports. “The ... Read more »

Samsung, Toshiba Top Greenpeace Electronics Guide – Nintendo In Basement

March 20, 2008October 11, 2009 by Paul Nastu

Samsung and Toshiba share the top spot in the latest edition of Greenpeace’s quarterly Guide to Greener Electronics (PDF). Nokia missed out on top spot due to a “penalty point for inconsistent global takeback” and Nintendo is still in the cellar. Microsoft and Philips both improved their scores. The biggest ... Read more »

Ballmer Talks Up Green IT At CeBIT

March 9, 2008October 5, 2009 by Paul Nastu

Microsoft CEO Steve Ballmer talked about the company’s Green IT initiatives at CeBIT.

Sony Gets Green Love From Greenpeace Electronics Survey

March 6, 2008October 5, 2009 by Paul Nastu

The Sony Vaio TZ11 notebook, the Sony Ericsson T650i mobile phone and the Sony Ericsson P1i PDA come out on top in Greenpeace’s “Searching for Greener Electronics” survey (PDF), released at CeBIT. But, Greenpeace is quick to state that “the race for a green electronic product has not been won ... Read more »

Windows Server Launch Will Detail Energy Efficiency

February 18, 2008October 5, 2009 by Paul Nastu

When Microsoft launches the latest versions of Windows Server, SQL Server, and Visual Studio later this month, one of the talking points will be energy savings, according to InformationWeek’s Microsoft Weblog. Microsoft will put out a document detailing the energy savings companies could see by moving to Microsoft’s latest operating ... Read more »

Highmark Named Top Green IT User

February 15, 2008October 5, 2009 by Paul Nastu

Computerworld has released a list of what it considers to be the top 12 green user companies, as well as the green dozen IT vendors. Highmark was named the top user In the past, the company had spent about $45,000 each month on electricity for its data center, a 24,000-square-foot, ... Read more »

Cassatt Joins the Green Grid

January 29, 2008October 4, 2009 by Paul Nastu

Software maker Cassatt announced its membership in The Green Grid, a consortium dedicated to advancing energy efficiency in data centers and business computing ecosystems. Cassatt’s software lets customers use policy to actively control sets of servers, turning servers off when idle or not needed and then back on when demand ... Read more »

MSN Site Connects Brands With Cause-Minded Consumers

January 16, 2008January 15, 2008 by Paul Nastu

MSN is looking to engage cause-minded individuals on a new site that seeks to connect users with brands, reports ClickZ (via MarketingVox). MSN is partnering with WhatOnEarthIsGoingOn.com to create a new co-branded site where people can get together and learn about how to make a difference for the cause that’s ... Read more »

CES Pushing Green Message

January 7, 2008 by Paul Nastu

The International Consumer Electronics Show, opening in Vegas today, is going greener this year in part of a broader PR campaign to lessen the perceived reputation of an energy-guzzling business that produces products that aren’t easily recycled, according to WaPo. Typically, the show uses as much energy as it takes ... Read more »

Corporate Cafeterias Get Energy Efficient

January 2, 2008October 4, 2009 by Paul Nastu

The cafeterias in Silicon Valley’s high-tech companies are finally being made more energy efficient, according to the San Jose Mercury News. With the exception of data centers, kitchens typically use five times more energy than any other wing of the corporate campus. But only now are companies working to reduce ... Read more »

Greenpeace Enlists Gamers For Campaign Against Sony, Nintendo & Microsoft

December 13, 2007October 4, 2009 by Paul Nastu

Greenpeace has turned up the heat on game console makers by launching a campaign that it hopes will get gamers to persuade Sony, Nintendo, and Microsoft to make their products greener, MarketingVOX reports. The organization’s Guide to Greener Electronics gave Nintendo a zero rating last month. Greenpeace says major console ... Read more »

Greenpeace Hammers Nintendo’s Environmental Credentials

November 28, 2007October 4, 2009 by Paul Nastu

Greenpeace has skewered Nintendo in the latest edition of its quarterly Guide to Greener Electronics (PDF), which for the first time assesses TVs and the game consoles market. “Nintendo completely fails to show any environmental credentials and Microsoft and Philips do little better,” the report states. Whether or not the ... Read more »

Microsoft ‘Green’ Campaign Has Nothing To Do With Environment

Samsung, Toshiba Top Greenpeace Electronics Guide – Nintendo In Basement

Ballmer Talks Up Green IT At CeBIT

Sony Gets Green Love From Greenpeace Electronics Survey

Windows Server Launch Will Detail Energy Efficiency

Highmark Named Top Green IT User

Cassatt Joins the Green Grid

MSN Site Connects Brands With Cause-Minded Consumers

CES Pushing Green Message

Corporate Cafeterias Get Energy Efficient

Greenpeace Enlists Gamers For Campaign Against Sony, Nintendo & Microsoft

Greenpeace Hammers Nintendo’s Environmental Credentials

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