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Microsoft Developing Ambassador Program To Promote i’m On Campuses

May 29, 2007 by Paul Nastu

Microsoft is developing a brand ambassador network on college campuses nationwide to provide grassroots support for MicrosoftÃ¢â‚¬â„¢s iÃ¢â‚¬â„¢m initiative. Every time a person starts a conversation using iÃ¢â‚¬â„¢m (for instant messaging), Microsoft shares a portion of the program's advertising revenue with organizations dedicated to social causes. Ads for i'm...

Wal-Mart Is Company Most Linked To Blog Sustainability Discussions

May 24, 2007May 25, 2007 by Paul Nastu

Wal-Mart is the corporation most linked with blog posts that mention "sustainability," according to Nielsen BuzzMetrics. Wal-Mart was mentioned in 1.77 percent of the 356,403 messages about sustainability measured between 3/15/06 and 3/15/07. What's not clear is whether or not those mentions are positive or negative...

Philips Nabs ‘Global Lighting Partner for Live Earth’ Tag

May 23, 2007October 4, 2009 by Paul Nastu

Live Earth and Royal Philips Electronic have formed a global partnership that enables Philips to join the Live Earth global concert. It's not clear ...

Microsoft Readies Greenhouse Gas Monitoring Software

May 17, 2007October 4, 2009 by Paul Nastu

Microsoft is working with the Clinton Foundation to develop technology tools that will let cities monitor, compare and reduce their greenhouse gas emissions. The technology will include both software and...

Search Wars Take On Green Hue With Launch Of New Yahoo Site

May 14, 2007October 4, 2009 by Paul Nastu

Yahoo has introduced Yahoo Green today, an online education program that will offer users the latest environmental news and consumer tips, Reuters reports. The site, which has Ford and its Bold Moves campaign as an advertiser, looks like a major expansion of the 18Seconds site that Yahoo developed to track CFL purchases at national, state and local levels...

Vendors Push Green IT, Are You Ready To Buy?

May 10, 2007October 4, 2009 by Paul Nastu

While 85 percent of IT professionals surveyed in a new Forrester report said environmental factors are important in planning IT operations, only one-quarter said they have written green criteria into their companyÃ¢â‚¬â„¢s purchasing processes. Vendors such as...

PepsiCo Makes Largest-Ever Corporate Green Power Purchase

April 30, 2007 by Paul Nastu

PepsiCo has made the largest-ever corporate REC purchase, matching the purchased electricity used by all PepsiCo US-based manufacturing facilities, headquarters, distribution centers and regional offices. The purchase, more than 1.1 billion kilowatt-hours, jumps PepsiCo to the top of the EPA's list of top-25 green power purchasers, as well as becoming the top Fortune 500 purchaser. PepsiCo also becomes a member

Cisco, Novell, Texas Instruments, Others Join Green Grid

April 12, 2007October 3, 2009 by Paul Nastu

The Green Grid, a non-profit consortium dedicated to advancing energy efficiency in data centers and business computing ecosystems, has announced a slew of new members representing various industry segments. New members include: 1E, 365 Main, Active Power, Affiniti, Aperture, Azul Systems, BT plc, Brocade Communications, Chatsworth Products, Inc., Cherokee International, ... Read more »

Telus, CVS, UNICCO Among CSR Award Winners

March 29, 2007October 3, 2009 by Paul Nastu

CVS, Telus, Nike, Newlink Communications and Timberland were among the twelve corporations that took home PR News awards for outstanding Corporate Social Responsibility. Winners...

Microsoft: Vista Can ‘Massively’ Reduce Carbon Emissions

March 22, 2007October 3, 2009 by Paul Nastu

Microsoft has commissioned a report which claims the new power-management features in Vista can help companies "massively" reduce carbon emissions resulting from the use of desktop PCs, ZDNet UK reports. The study, which compared...

PR Must Tout CSR Accomplishments

March 21, 2007 by Paul Nastu

Many companies suffer not from a negative public perception, but from a lack of recognition of their CSR activities, according to a study from the Natural Marketing Institute, GreenBiz reports. As part of its Lifestyles of Health and Sustainability Index, NMI charted the rankings of 75 of the most-recognizable companies on the...

Microsoft Developing Ambassador Program To Promote i’m On Campuses

Wal-Mart Is Company Most Linked To Blog Sustainability Discussions

Philips Nabs ‘Global Lighting Partner for Live Earth’ Tag

Microsoft Readies Greenhouse Gas Monitoring Software

Search Wars Take On Green Hue With Launch Of New Yahoo Site

Vendors Push Green IT, Are You Ready To Buy?

PepsiCo Makes Largest-Ever Corporate Green Power Purchase

Cisco, Novell, Texas Instruments, Others Join Green Grid

Telus, CVS, UNICCO Among CSR Award Winners

Microsoft: Vista Can ‘Massively’ Reduce Carbon Emissions

PR Must Tout CSR Accomplishments

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