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Sun, 10 Other IT Firms To Build Energy-Saving Underground Data Center

Sun Microsystems and 10 other IT firms plan to build an underground data center in Japan, Nikkei reports. It will consume up to 50 percent less power than conventional facilities by using groundwater as coolant. Over $400 million is being invested in the project. For the project, Sun will offer its Project Blackbox method using shipping containers. Specifically...

Wal-Mart’s Sustainable Packaging Initiatives Costing Marketers Money

Wal-Mart's sustainability initiative to downsize packaging is costing manufacturers money, AdAge reports. It could cost Procter & Gamble, part of Wal-Mart's effort to concentrate certain products, $200 million by one estimate. Wal-Mart's packaging initiative pressures marketers to invest substantially upfront to reduce packaging...

Nestle Waters’ CEO Counters Bottled Water Criticism

Kim Jeffery, president and CEO of Nestle Waters North America, has written an opinion piece for Hearst Newspapers countering recent criticism of the bottled water industry. "Those who propose bans on bottled water don't acknowledge that bottled water represents less than one percent of the municipal solid waste that ends up in landfills," Jeffery writes. "Bottled water is only one

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