Super Bowl Host Committee Prez Talks Sustainability
Super Bowl Host Committee President Allison Melangton discusses recycling efforts at the stadium and other sustainability efforts.
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Real Men Don’t Do Green?
A recent study found that one of the negative and inaccurate perceptions of green is that “it is feminine and not for men.” As a business person, most definitely male and unquestionably green, I was puzzled when I read that because it is so contrary to what we have experienced ... Read more »
Sustainable Sites Selects Pilot Projects
The Sustainable Sites Initiative has selected pilot projects to test a national rating system for sustainable landscape design, construction and maintenance. The Smithsonian’s National Museum of African American History & Culture, New Orleans’ Lower Ninth Ward Sustainable Infrastructure Project and the Indianapolis Super Bowl Village join more than 150 others ... Read more »
Pepsi Refresh Project Goes Viral
In an example of a major consumer goods company using social media to market itself via a sustainability message, PepsiCo’s Project Refresh video has garnered more than 465,000 viewings on Youtube. The video, which implores consumers to apply for grants for projects related to energy efficiency, the environment and other ... Read more »
Sports Teams Embrace Sustainability
Eighty percent of North American professional sports teams plan to increase their environmental sustainability programs, according to a survey of more than 50 pro teams by ProGreenSports. The survey also finds that about half the teams have developed or are considering developing a sustainability plan with short-and long-term goals. The ... Read more »
Travel-related Activity Accounts for 90% of a Meeting’s Carbon Footprint
The typical event can reduce its carbon footprint by 90 percent by hosting the meeting virtually, according to research from ClimatePath. Travel-related activity, such as air miles, airport transfers, driving and hotel, can account for up to 90 percent of the carbon footprint of many an event. Dave Rochlin of ... Read more »
Pepsi Drops Super Bowl Ads in Favor of Cause Marketing
Cause marketing, including asking consumers how they would improve sustainability and the environment, will take the place of PepsiCo’s traditional TV advertising that accompanies the Super Bowl, reports DMNews. This will be the first time in 23 years that the Super Bowl will not have an ad promoting Pepsi. Last ... Read more »
The Smart Grid Faces Off Against Privacy Rights
It’s hard to look at a Web browser these days without reading about how an online carbon calculator, smartly tied into the electrical grid, is the answer to all of society’s problems. Even GE is advertising on television about smart grids. Add in the possibility for improving the bottom line, ... Read more »
GE, Google Continue Smart Grid Campaign
Earlier this month, Google and GE sponsored a forum to discuss smart grid technology and opportunities. Last September, GE and Google announced that they would lobby together in Washington D.C. for renewable energy and that they would collaborate on advanced energy technologies – including the development of a smart grid. ... Read more »
Tech Companies Get Smart Grid Opportunity In Pecan Street Project
A number of tech companies have come together to work on the Pecan Street Project, Austin’s pioneer smart electric grid initiative. The companies are getting an interesting opportunity to solidify their brands with smart grid technologies. For example, hose who have volunteered to work on the project will use Cisco’s ... Read more »
NFL Licenses Organic Clothing
Every year after the Super Bowl, you’ll see the winning team change into Championship Tees. These commissioned t-shirts are then sold to fans, and they’re typically one of the highest-selling NFL products of the year. This year, the Championship Tees are a little different – they’re 100 percent organic cotton. ... Read more »
GE To Break Smart Grid Campaign During Super Bowl
During the Super Bowl, GE will launch its new advertising campaign, called “NOW,” with the theme of “innovation you don’t have to wait for.” The campaign will incorporate three themes including ecomagination, healthcare and global research, with a key focus on Smart Grid technologies. Last September, GE and Google announced ... Read more »