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Latinos ‘Sleeping Giant’ of Sustainability Marketing

Latinos are the fastest-growing demographic in the nation, yet few companies are reaching out to this group in their sustainability initiatives, according to research by advertising giant Saatchi & Saatchi. According to The Myth of the Sleeping Giant: Why Latinos are the Fastest Growing Segment the Sustainability Industry has (N)ever … Read more »

Shell Wins Emissions Reduction Advertising Battle

The U.K.’s advertising watchdog has ruled in favor of oil giant Shell over claims it made in a magazine advert that its biofuels reduced CO2 emissions. Nonprofit ActionAid UK had challenged that the advert, which called the fuels “one of the most effective ways of reducing CO2 from cars and … Read more »

The Linguistic Landscape of Sustainability: Green Progeria

“Language shapes the way we think, and determines what we can think about.” -Linguist, Benjamin Whorf In this Whorf is correct: language informs what and how we are permitted to think about things. The tail wags the dog. This is why, in 2009,we published our first study on the language … Read more »

CBS EcoAd Accused of Greenwashing in FTC Complaint

CBS is the target of a formal complaint to the Federal Trade Commission (FTC), over the broadcaster’s EcoAd program. Environmental groups Friends of the Earth, the Rainforest Action Network and Center for Environmental Health, along with news website Ecopreneurist, filed the complaint on Wednesday. They allege that EcoAd violates federal … Read more »

The ‘Noble Distractions’ of CSR, Part I: Transparency

In the environmental space, the practice of corporate social responsibility (CSR) is on an evolutionary arc, predominantly propelled by external forces: pulled by the lure of competitive benefits evidenced by leading practitioners (Stonyfield, Seventh Generation, Patagonia, etc., etc.); and pushed by watchdog, consumer, shareholder, and public expectations. More often than … Read more »

U.K. Launches Anti-Greenwashing Guide

The U.K. government has launched a toolkit to help companies avoid greenwashing. The Department for Environment, Food and Rural Affairs (Defra) today published the Green Claims Guidance, updating previous guidelines released in 2003, BusinessGreen reports. The guidance, developed together with the Office of Fair Trading and representatives from the retail … Read more »

Chevrolet, Safeway Among First to Carry EcoAd Seal

CBS has launched a seal to recognize corporations’ involvement in local environmental initiatives. Chevrolet, Safeway and PG&E will be among the first advertisers to run spots with the EcoAd stamp, which will debut in local CBS markets next week. The stamp, a green leaf with the word “EcoAd”, will indicate … Read more »

Shell Seeks to Fill BP’s Green Shoes

Although BP has called off its “Beyond Petroleum” campaign touting the company’s green credentials in the wake of the Gulf of Mexico disaster, Shell Oil seems primed to step into their shoes. The company has launched an extensive new ad campaign in the face of harsh public scrutiny of the … Read more »

82% of Firms Plan to Boost Green Marketing Spending

82% of Firms Plan to Boost Green Marketing Spending

Businesses increasingly are finding distinct additional marketing and advertising advantages in green messages, according to a new survey. In fact, 82 percent of survey respondents said they planned to use more green messaging in their marketing, according to the report, “Green Marketing: What Works & What Doesn’t – A Marketing … Read more »

Pepsi Drops Super Bowl Ads in Favor of Cause Marketing

Cause marketing, including asking consumers how they would improve sustainability and the environment, will take the place of PepsiCo’s traditional TV advertising that accompanies the Super Bowl, reports DMNews. This will be the first time in 23 years that the Super Bowl will not have an ad promoting Pepsi. Last … Read more »

Greener Pastures Ahead? Five Trends You’ll See in 2010

Where is green going in 2010? Here are five consumer trends to look for: 1) “Waste not, want not” messaging will gain strength. While “save money” messaging still tests well, one of our recent national surveys found 12 percent of Americans believe “don’t waste” is the strongest message to get … Read more »

E Ink POS Display Charges Via Artificial Light

For retailers wanting to add E Ink point of sale (POS) advertising displays throughout their stores, a new model has the extra benefit of being able to recharge itself from regular indoor lighting. The POS display from Neoluxiim has a thin display that measures 7.5 mm in depth, with a … Read more »