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Green Corporate Policies Tied to Brand Strength

Green Corporate Policies Tied to Brand Strength

Companies’ environmental policies and reporting practices are among the sustainability factors most linked to brand strength, according to research by corporate social responsibility database CSRHub. The research, part of a five part series, measures the relationship between 12 sustainability factors — individual components in CSRHub’s metric system — and brand ... Read more »
Levi's, Case-Mate Join Coke's Ekocycle Brand

Levi’s, Case-Mate Join Coke’s Ekocycle Brand

Levi’s, MCM, RVCA and Case-Mate have joined Ekocycle, an initiative to brand recycled products and encourage sustainability among young consumers, according to Coca-Cola and musical artist will.i.am, who partnered to create Ekocycle this summer. They join two anchor partners, New Era and Beats by Dr. Dre. The Coca-Cola Company has also ... Read more »

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