Unilever reports that its “sustainable living” brands grew 46% faster than the rest of the business and delivered 70% of its turnover growth. This marks the fourth consecutive year of growth for these brands.
Levi Strauss & Co.’s vice president of sustainability, Michael Kobori, outlines three key ways in which businesses can bring sustainable practices to the level of the consumer in a blog post. First, he says, make consumers aware of their environmental impact. Levi’s recently launched a campaign to make sure people ... Read more »
Companies’ environmental policies and reporting practices are among the sustainability factors most linked to brand strength, according to research by corporate social responsibility database CSRHub. The research, part of a five part series, measures the relationship between 12 sustainability factors — individual components in CSRHub’s metric system — and brand ... Read more »
Some 39 percent of major companies say that Ernst & Young is the sustainability consulting company they prefer, and Microsoft leads the software category with the same score, according to a Verdantix survey. KPMG achieved the highest preference score in the sustainability assurance market with 36 percent, and the Global ... Read more »
Levi’s, MCM, RVCA and Case-Mate have joined Ekocycle, an initiative to brand recycled products and encourage sustainability among young consumers, according to Coca-Cola and musical artist will.i.am, who partnered to create Ekocycle this summer. They join two anchor partners, New Era and Beats by Dr. Dre. The Coca-Cola Company has also ... Read more »