branding Archives - Environment+Energy Leader

Unilever’s Sustainable Living Brands Pay Off With Big Growth

May 14, 2018May 13, 2018 by Alyssa Danigelis

Unilever reports that its “sustainable living” brands grew 46% faster than the rest of the business and delivered 70% of its turnover growth. This marks the fourth consecutive year of growth for these brands.

Levi’s VP: 3 Ways to Engage Consumers in Sustainability

April 24, 2015April 23, 2015 by Jessica Lyons Hardcastle

Levi Strauss & Co.’s vice president of sustainability, Michael Kobori, outlines three key ways in which businesses can bring sustainable practices to the level of the consumer in a blog post. First, he says, make consumers aware of their environmental impact. Levi’s recently launched a campaign to make sure people ... Read more »

Green Corporate Policies Tied to Brand Strength

July 29, 2013 by Leon Walker

Companies’ environmental policies and reporting practices are among the sustainability factors most linked to brand strength, according to research by corporate social responsibility database CSRHub. The research, part of a five part series, measures the relationship between 12 sustainability factors — individual components in CSRHub’s metric system — and brand ... Read more »

Top Sustainability Consultants Revealed

January 14, 2013November 13, 2016 by Jessica Lyons Hardcastle

Some 39 percent of major companies say that Ernst & Young is the sustainability consulting company they prefer, and Microsoft leads the software category with the same score, according to a Verdantix survey. KPMG achieved the highest preference score in the sustainability assurance market with 36 percent, and the Global ... Read more »

Levi’s, Case-Mate Join Coke’s Ekocycle Brand

October 26, 2012October 26, 2012 by Jessica Lyons Hardcastle

Levi’s, MCM, RVCA and Case-Mate have joined Ekocycle, an initiative to brand recycled products and encourage sustainability among young consumers, according to Coca-Cola and musical artist will.i.am, who partnered to create Ekocycle this summer. They join two anchor partners, New Era and Beats by Dr. Dre. The Coca-Cola Company has also ... Read more »

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