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Fashion Loved by Forests

Levi’s, M&S, Other Brands Pledge Zero-Deforestation Fashion

Levi Strauss & Co., Marks & Spencer, Portico Brands and ASOS have joined Canopy’s Fashion Loved by Forests initiative, committing to ensure their fabric sourcing doesn’t harm endangered forests or contribute to deforestation. Most rayon, viscose, modal, lyocell and other trademarked cellulosic fabrics start their journey as trees. Canopy’s research … Read more »

Clothing Brands Pledge Greener Supply Chains

Clothing brands including Stella McCartney, H&M, Eileen Fisher and Inditex/Zara are working with environmental nonprofit Canopy to develop a roadmap to make their supply chains more sustainable and conserve endangered forests. The group, as part of  profit Canopy’s Fashion Loved by Forest initiative, says it will advance the following priorities: … Read more »

Kimberly-Clark Study Pinpoints Bamboo as Possible Alternative Fiber

Kimberly-Clark Study Pinpoints Bamboo as Possible Alternative Fiber

Bamboo appears to have less impact than fiber from northern softwood trees, particularly when it comes to land use because it regenerates in three years as opposed to 70 years for the trees, according to a life cycle assessment commissioned by Kimberly-Clark, the company behind Kleenex, Scott and Huggies. The … Read more »

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Lululemon, Patagonia Pledge End to Endangered Forest Fiber Use

Designer Eileen Fisher, apparel companies Quiksilver, Prana, Patagonia, Lululemon Athletica and other global clothing brands with revenues totaling more than $4 billion have partnered with environmental organization Canopy to develop purchasing policies that aim to end the use of endangered forest fiber. The companies along with 14 eco-designers are working … Read more »

Torstar Sets Paper Policy, But No Ban on Controversial Fiber

Harlequin romance novels and Toronto Star parent company Torstar has adopted paper procurement principles that it says will eliminate the use of fiber from ancient and endangered forests — but it doesn’t set any target deadlines or percentages. The policy says Torstar will not knowingly purchase paper derived from illegally … Read more »