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General Mills Rejects GMO Ban

The majority of participating shareholders — 97.8 percent — at General Mills’ annual shareholder meeting Tuesday rejected a proposal to ban genetically modified organisms from all of its brands, according to the LA Times. Earlier this year the company removed genetically modified ingredients from its well-known cereal brand Cheerios and … Read more »

How to Use Social Media to Communicate Sustainability

Cheerios, M&Ms and Walmart are some leading examples of brands and companies using social media to communicate sustainability strategies to their customers, according to Matthew Yeomans, author of the Social Media Sustainability Index. According to two pieces Yeomans wrote for The Guardian, roughly half of the 475 companies looked at … Read more »

cheerios

General Mills Drops GMOs in Cheerios

General Mills has stopped using genetically modified ingredients to make original Cheerios, following a yearlong effort by a consumer activist group to pressure the company to drop GMOs from its iconic breakfast cereal. The food giant says its principal ingredient has always been whole grain oats, not GMO oats. General … Read more »

No GMO

GMO Decisions Hinge on Public Ire – Not Fact

Two stories today highlight how decision-making over GMOs hinges on widespread public outrage. The scientific consensus is often besides the point. General Mills has stopped using genetically modified ingredients to make original Cheerios, following a yearlong effort by the GMO Inside campaign, which rallied consumers to post more than 40,000 … Read more »

General Mills Sued Over ‘Natural’ Labeling

A lawsuit filed by two California mothers against General Mills claims the maker of Kix cereal, Bisquick and Cheerios has deceptively marketed its Nature Valley products as natural when they contain highly processed ingredients such as high fructose corn syrup, high maltose corn syrup and maltodextrin. The women are seeking … Read more »