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Chipotle locally grown produce

Chipotle to Serve More than 20M Pounds Locally Grown Produce

Chipotle Mexican Grill says it plans to purchase more than 20 million pounds of locally grown produce in its restaurants this year, up from its 2013 goal of 15 million pounds. The company says it has increased its locally sourced produce supply since beginning the program in 2008. Chipotle will … Read more »

Farmed and Dangerous

Chipotle Satirizes Industrial Agriculture in ‘Farmed and Dangerous’

Chipotle Mexican Grill’s latest green marketing effort is “Farmed and Dangerous,” a comedy series that the fast food chain says “satirically explores the world of industrial agriculture in America.” The show aims to showcase the company’s sustainable agriculture cred — without explicit Chipotle branding, according to the company — by … Read more »

Chipotle Sustainable Farming Video Goes Viral

Chipotle Sustainable Farming Video Goes Viral

Chipotle Mexican Grill’s animated film depicting a dystopia, factory-farm-focused future — intended to bring attention to its sustainable food sourcing policies — has been viewed almost 5 million times on YouTube. The company launched “The Scarecrow” short film along with an accompanying game for iPhone, iPad and iPod touch. Both the … Read more »

Chipotle to Serve 10 Million Pounds of Locally Grown Produce for Second Straight Year

Chipotle Mexican Grill plans to serve more than 10 million pounds of locally grown produce – grown on farms within 350 miles of the restaurants where they will be served – for a second straight year, an increase from 5 million pounds served two years ago, the company said. In 2011, … Read more »