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Recycled Coke Bottles Fall in Love in British Cinemas

Recycled Coke Bottles Fall in Love in British Cinemas

Coca-Cola has been touting its recyclable packaging strategy in the media since earlier this summer, when it announced a goal of increasing the recycled plastic content in its PET bottles from 25% to 50% by 2020. Now, the beverage giant is reaching out to consumers to reinforce its sustainable packaging strategy with a commercial, the set … Read more »

PepsiCo, Seeking to Close Recycling Gap, Pledges Support to Nonprofit Partnership

PepsiCo, Seeking to Close Recycling Gap, Pledges Support to Nonprofit Partnership

While CPG companies have increasingly been focusing on improving the recyclability of their packaging, that alone is not enough to move the needle and boost recycling rates in the US. Strong cross-sector partnerships between private companies, industry organizations and associations, nonprofit groups, NGOs and other groups committed to sustainability may be necessary in order to … Read more »

Coke, Amazon Appear to Lead the Way with Sustainable Packaging Improvements

Coke, Amazon Appear to Lead the Way with Sustainable Packaging Improvements

Coca-Cola and Amazon are leading the way in terms of sustainable packaging strides, according to the buzz leading up to Interpack trade fair in Germany this week. Coke’s bio-based PlantBottle, 100% bio-based recyclable container, is leading the buzz, per Packaging Digest. Coke’s sustainable packaging lead, Sarah Dearman, says sourcing plays a … Read more »

Are Beverage Giants Doing Enough to Reduce Plastic Waste?

Are Beverage Giants Doing Enough to Reduce Plastic Waste?

Coca-Cola, PepsiCo, Danone and Nestlé have recently taken steps to use more recycled and biobased plastic in their bottles and packaging. But according to a Greenpeace UK survey, the top global soft drink brands aren’t doing enough.