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CSR

No One’s Reading Your CSR Report — What Companies Can Do About It

Although 82 percent of Americans expect companies to report on the progress of their social and environmental efforts, only 17 percent of Americans say they have read a corporate social responsibility (CSR) report in the past 12 months, according to the 2015 Cone Communications/Ebiquity Global CSR Study. The study says … Read more »

Cone: Americans Willing to Pay More for Sustainable Produce

Cone: Americans Willing to Pay More for Sustainable Produce

Americans are willing to sacrifice variety and dollars in order to eat in a more environmentally and health conscious manner, according to the 2014 Cone Communications Food Issues Trend Tracker. Some 89 percent of respondents consider where a product is produced when making food purchasing decisions, and 66 percent would pay … Read more »

Cone’s CSR Product Helps Firms Comply with G4 Guidelines

Cone’s CSR Product Helps Firms Comply with G4 Guidelines

Cone Communications has launched a corporate social responsibility (CSR) product, Materiality360, which the firm says will serve as a one-stop solution for companies looking to identify and analyze their top material issues. The product was designed to meet the Global Reporting Initiative’s G4 guidelines, which focus on materiality. Cone says … Read more »

green consumer

Firms ‘Must Close CSR Gap to Grow Business’

Companies that close the gap between consumer expectations and perceptions of their corporate social responsibility work can positively transform their brand, according to Craig Bida, executive vice president of cause branding and nonprofit marketing for Cone Communications. The public relations and marketing executive says closing the CSR gap — that … Read more »

green consumer

Greenest Consumers ‘Affluent, Extremely Brand Loyal’

Green consumers are affluent, early adopters and extremely brand loyal, according to the Shelton Group’s sixth annual Eco Pulse study. The “greenest” consumers make up 24 percent of Americans, according to the marketing communications firm focused in the sustainability and energy efficiency sectors. But don’t think of them as “green … Read more »

air pollution

Do Markets Punish Pollution Control?

Buying emissions-trading permits is more profitable for companies than reducing actual greenhouse gas emissions, the Network for Business Sustainability reports. Researchers examined 36 publicly traded electric utilities that use coal as their primary energy source, reviewing three years of data from the US Acid Rain Program, which allocates emissions permits … Read more »

Social Media

How to Leverage Social Media for Sustainability Reporting

Just having a robust social media platform to communicate a company’s sustainability reporting is not enough; firms need to incorporate social media into an overall communications strategy and have top management plug the efforts to boost authenticity, says a Business of Social Responsibility article by Guy Morgan. Morgan is director of … Read more »

CSR a ‘Business Requirement, Not Option’

CSR a ‘Business Requirement, Not Option’

Global consumers have clear and specific expectations for the role companies should play in addressing social and environmental issues with 93 percent wanting to see more of the products and services they use support corporate social responsibility efforts, according to a survey released this week. Companies that disregard these demands … Read more »

71% of Consumers Think Green When Purchasing

71% of Consumers Think Green When Purchasing

A record-high 71 percent of Americans consider the environment when they shop, up from 66 percent in 2008, according to research from Cone Communications. Some 7 percent consider the environment every time they shop while 20 percent consider it regularly. Forty-four percent consider it sometimes, according to  the 2013 Cone Communications Green Gap … Read more »

Sustainability is Key, 42% of Companies Say

Some 42 percent of companies in 2012 – more than twice as many as in 2006 – say sustainability plays a key role in their business operations, according to a study by Siemens and McGraw-Hill Construction. In 2006, 18 percent of companies did so. The 2012 Greening of Corporate America … Read more »

Consumers Demand Sustainability Results, Survey Says

Consumers Demand Sustainability Results, Survey Says

When it comes to corporate social responsibility, consumers want more than aspirational mission statements, according to research by Cone Communications. According to 2012 Cone Communications Corporate Social Return Trend Tracker, 84 percent of Americans hold companies accountable for producing and communicating the results of CSR commitments by going beyond the … Read more »