Consumers Will Pay More Money for ‘Sustainable’ Products
Companies can expect a healthy return on investment from environmental and socially sustainable practices and products, according to new research.
consumer attitudes
Levi’s VP: 3 Ways to Engage Consumers in Sustainability
Levi Strauss & Co.’s vice president of sustainability, Michael Kobori, outlines three key ways in which businesses can bring sustainable practices to the level of the consumer in a blog post. First, he says, make consumers aware of their environmental impact. Levi’s recently launched a campaign to make sure people ... Read more »
Do Green Claims Work?
Certified green claims are the most effective with consumers, according to a UL Environment research study that finds qualifying language adds to a claim’s effectiveness but there is still some confusion in the marketplace. Under the Lens: Claiming Green outlines the role that certified claims play in adding to perceived ... Read more »
Shoppers Willing to Spend 31% More on Sustainably Produced Food
Americans are willing to spend, on average, 31 percent more per week on sustainably produced grocery food, according to a study by Gibbs-rbb Strategic Communications. The Conscious Consumer Study was conducted online in August among 2,010 US adults by Harris Poll on behalf of Gibbs-rbb. Key findings include: On average, ... Read more »
‘Conscientious Consumers’ on the Rise
Fifty-four percent of Americans say they would like to buy brands that let them support well-being and sustainability in the coming year, according to Havas PR’s BeCause It Matters report. The report examines how environmentally and socially responsible companies can connect more effectively with “conscientious consumers.” The reports says conscientious ... Read more »
US Consumers’ Behavior ‘Least Sustainable’ Globally
Sustainable consumer behavior has decreased since 2012 in five countries including the US and China — with US consumers’ behavior still ranking the least sustainable of all countries surveyed since the inception of National Geographic’s Greendex study in 2008. At the same time, the global analysis by the National Geographic ... Read more »
Americans Want Companies to Weight In on Climate Change
Some 57 percent of Americans want corporations to weigh in on climate change, according to the 2014 Public Affairs Pulse survey. The survey found strong majorities of Americans want corporations to take a greater role in solving the country’s biggest problems by speaking out on environmental and civil rights issues ... Read more »
Sustainable Products ‘Disconnect’ Between CEOs, Consumers
Only a third of consumers regularly consider sustainability in their purchasing decisions, according to a global study by Accenture and Havas Media Re:Purpose. The report, From Marketing to Mattering, is based on a survey of 30,000 consumers in 20 countries. The study was commissioned in response and as a companion ... Read more »
Fans More Likely To Buy Beer if Stadium Composts, Recycles Trash
Nearly a third of Americans would be more likely to attend a game or concert if the stadium recycled and composted all the trash left behind, a new survey has found. One in five would also buy more beer, hot dogs and nachos. At stake are millions of dollars in ... Read more »
One-Third of Food Produced Is Wasted, Study Says
More than one-third of all food produced in the US is wasted, according to a survey of consumers’ attitudes conducted by Sealed Air. The company whose product lines include Bubble Wrap, Cryovac and Diversey commissioned the report to evaluate Americans’ food habits, sustainability practices, and overall awareness of food waste ... Read more »
Employees Prioritize Firms’ Environmental Practices
Some 36 percent of employees consider a company’s environmental practices when seeking employment, and about one-quarter of respondents said they would refuse a job if they disagreed with the organization’s sustainable impact, according to TD Bank’s Environmental Attitudes Survey. Millennials in particular (age 18-34) were significantly more likely to evaluate ... Read more »
What Consumer Attitudes Mean for Business’ Sustainability Efforts
Highlights from a panel debate on what lies behind corporate decision making and the implications of consumer attitudes for business ambition on sustainability. The panel included Justin Keeble, managing director for sustainability, Accenture; José Lopez, Nestlé SA executive vice president of operations; Rob Myers, managing director, Ipsos Marketing; and Dr. ... Read more »