Consumers Will Pay More Money for ‘Sustainable’ Products
Companies can expect a healthy return on investment from environmental and socially sustainable practices and products, according to new research.
consumer behavior
Levi’s VP: 3 Ways to Engage Consumers in Sustainability
Levi Strauss & Co.’s vice president of sustainability, Michael Kobori, outlines three key ways in which businesses can bring sustainable practices to the level of the consumer in a blog post. First, he says, make consumers aware of their environmental impact. Levi’s recently launched a campaign to make sure people ... Read more »
Do Green Claims Work?
Certified green claims are the most effective with consumers, according to a UL Environment research study that finds qualifying language adds to a claim’s effectiveness but there is still some confusion in the marketplace. Under the Lens: Claiming Green outlines the role that certified claims play in adding to perceived ... Read more »
Shoppers Willing to Spend 31% More on Sustainably Produced Food
Americans are willing to spend, on average, 31 percent more per week on sustainably produced grocery food, according to a study by Gibbs-rbb Strategic Communications. The Conscious Consumer Study was conducted online in August among 2,010 US adults by Harris Poll on behalf of Gibbs-rbb. Key findings include: On average, ... Read more »
‘Conscientious Consumers’ on the Rise
Fifty-four percent of Americans say they would like to buy brands that let them support well-being and sustainability in the coming year, according to Havas PR’s BeCause It Matters report. The report examines how environmentally and socially responsible companies can connect more effectively with “conscientious consumers.” The reports says conscientious ... Read more »
US Consumers’ Behavior ‘Least Sustainable’ Globally
Sustainable consumer behavior has decreased since 2012 in five countries including the US and China — with US consumers’ behavior still ranking the least sustainable of all countries surveyed since the inception of National Geographic’s Greendex study in 2008. At the same time, the global analysis by the National Geographic ... Read more »
Sustainable Products ‘Disconnect’ Between CEOs, Consumers
Only a third of consumers regularly consider sustainability in their purchasing decisions, according to a global study by Accenture and Havas Media Re:Purpose. The report, From Marketing to Mattering, is based on a survey of 30,000 consumers in 20 countries. The study was commissioned in response and as a companion ... Read more »
Fans More Likely To Buy Beer if Stadium Composts, Recycles Trash
Nearly a third of Americans would be more likely to attend a game or concert if the stadium recycled and composted all the trash left behind, a new survey has found. One in five would also buy more beer, hot dogs and nachos. At stake are millions of dollars in ... Read more »
One-Third of Food Produced Is Wasted, Study Says
More than one-third of all food produced in the US is wasted, according to a survey of consumers’ attitudes conducted by Sealed Air. The company whose product lines include Bubble Wrap, Cryovac and Diversey commissioned the report to evaluate Americans’ food habits, sustainability practices, and overall awareness of food waste ... Read more »
Consumers Willing to Pay More, Wait Longer for Sustainably Delivered Products
More than half of consumers are willing to pay at least 5 percent higher prices for products ordered online if they’re delivered sustainably, and 76 percent would wait at least one extra day for climate-friendly transport, according to a new study by business and technology consulting firm, West Monroe Partners. ... Read more »
Consumers Open to Composting, Don’t Want to Pay Extra
US consumers are open to composting in their homes — but don’t want to pay additional fees to support such services, according to a survey. While 72 percent of Americans do not compost their food waste, 67 percent of these non-composters would be willing to if it were more convenient to ... Read more »
Cosmetics Industry Targets Consumer Behavior
Cosmetics companies need to address the environmental consequences of consumption if they are to significantly reduce their ecological footprints, Sustainable Cosmetics Summit organizers say. Measures including “green” makeup formulations, resource efficiency and packaging to reduce environmental impacts have little effect on the overall environmental footprint of cosmetic products, according to ... Read more »