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Consumers Willing to Pay More, Wait Longer for Sustainably Delivered Products

More than half of consumers are willing to pay at least 5 percent higher prices for products ordered online if they’re delivered sustainably, and 76 percent would wait at least one extra day for climate-friendly transport, according to a new study by business and technology consulting firm, West Monroe Partners. … Read more »

recyclable package

Sustainable Packing ‘Essential Part of Business’

Sustainability is not an optional add-on, but rather an essential part of business for the packaging industry, Food Production Daily reports. In a column for the industry publication, Sam Shepherd-Fidler, Smithers Pira operations director of distribution and product testing, highlights five consumer trends shaking up the packaging industry. Sustainability, he … Read more »

91% Say Companies Should Implement More Sustainability Practices

91% Say Companies Should Implement More Sustainability Practices

Only 35 percent of Americans believe companies are doing more today than 10 years ago to address climate change, according to research conducted by Research+Data Insights for Hill+Knowlton Strategies and Environmental Defense Fund. The survey found 91 percent of Americans believe it is important for companies to implement greater corporate … Read more »

Consumers Doubt Manufacturers’ Environmental Commitment

Consumers Doubt Manufacturers’ Environmental Commitment

While 90 percent of manufacturers agree that the environment is becoming more important in their decision-making process, 40 percent of consumers say manufacturers are not doing enough in terms of environmentally friendly manufacturing procedures or products, a study by Underwriters Laboratories (UL) found. UL says this shows the environment has … Read more »

71% of Consumers Think Green When Purchasing

71% of Consumers Think Green When Purchasing

A record-high 71 percent of Americans consider the environment when they shop, up from 66 percent in 2008, according to research from Cone Communications. Some 7 percent consider the environment every time they shop while 20 percent consider it regularly. Forty-four percent consider it sometimes, according to  the 2013 Cone Communications Green Gap … Read more »

Most Consumers Distrust Cleaning Products’ Safety

Most Consumers Distrust Cleaning Products’ Safety

Household chemical manufacturers rank themselves at or ahead of the curve in product safety; yet, consumers remain concerned about product safety, and 65 percent believe cleaning products have not improved over the past five years, according to research by Underwriters Laboratories. On average, 73 percent of consumers do not believe … Read more »

Lack of Eco-Clothing Hampers Sales

Lack of Eco-Clothing Hampers Sales

Consumers would increase sustainable apparel purchasing if only they could find it, according to a survey by Ryan Partnership Chicago and Mambo Sprouts Marketing. Some 69 percent of consumers considered sustainability at least sometimes when purchasing clothing in 2011 and shoppers intend to double their eco-apparel purchases this year, according to … Read more »

Group Pressure Could Form Green Consumers

Green marketing should focus on how consumers respond to social pressure from those around them, rather than trying to force individual consumers to change their habits, according to brand consultant and Environmental Leader columnist Guy Champniss. Writing for the Guardian, Champniss says discussions on sustainable consumption have tended to focus … Read more »

90% of Manufacturers Think Their Sustainability is Better than Average

90% of Manufacturers Think Their Sustainability is Better than Average

Three-quarters of consumers think manufacturers have not taken enough steps to ensure that their production follows environmental procedures, according to a study from UL, and 70 percent feel companies do not conduct thorough testing before launching new products. But the study also found that more than 90 percent of manufacturers … Read more »

Consumers Value Environment Less than Economic Development

The environment is only the second-most important issue for companies to address, chosen by 21 percent of adults in the ten-nation 2011 Cone/Echo Global CR Opportunity Study. In the survey released today by Cone Communications and Echo Research, economic development was the most widely chosen issue, ranked most important by … Read more »

More Consumers Believe Sustainability Claims – But Many Still Skeptical

Americans today are more likely to believe businesses’ green claims, but 39 percent still say that companies’ assertions about the environment are not accurate, according to a report from GfK Roper Consulting. This year’s GfK Green Gauge US Report saw a nine percentage point drop in the proportion of Americans … Read more »

Super Green Consumers Indulge Taste for Bling

Super Green Consumers Indulge Taste for Bling

“Super green” consumers – those engaged in the highest amount of environmentally-friendly activities – are top earners with a penchant for luxury items, according to a report from Scarborough Research. Super greenies account for five percent of U.S. adults and are 76 percent more likely than the average adult to … Read more »