CSR Archives - Page 18 of 19 - Environment + Energy Leader

Environment Top Issue Consumers Want From New Media Communications

November 10, 2009November 9, 2009 by Paul Nastu

About 26 percent of consumers list the environment as a corporate responsibility issue they want businesses to address through new media, according to the 2009 Cone Consumer New Media Study (registration required). That puts the environment narrowly ahead of health and wellness (24 percent) and ethics (20 percent). When using ... Read more »

Office Depot Helps Large Customers Understand ‘Greenness’ of Purchases

September 23, 2009October 21, 2009 by Paul Nastu

Office Depot is stepping up its transparency in products it sells that have environmental attributes, including a special program for larger customers that helps explain the “greenness” of the customers’ overall purchases. The program relies on Office Depot’s Shades of Green labeling program. Additionally, Office Depot reduced its facilities and ... Read more »

Only 12% of Major Firms have Executive Team for Sustainability

August 27, 2009October 19, 2009 by Paul Nastu

Many large corporations are merely paying lip service to their environmental policies, according to a new report from the Sustainable Enterprise Institute. Among companies in the Russell 1000 Index, only 125 have an executive level committee with responsibility for corporate social responsibility or environmental, health and safety oversight, according to ... Read more »

GE Operational GHG Intensity Drops 12%

July 21, 2009October 19, 2009 by Paul Nastu

GE’s operational GHG intensity dropped 12.4 percent from 2007 (40.65 metric tons of GHG per million dollars in revenue) to 2008 (35.58). However, GE, which had $182.5 billion in global revenues for the year, also saw its water use rise slightly, from 12.29 billion gallons in 2006 to 12.32 billion ... Read more »

CSR Hampered by Lack of Supply Chain, Customer Information

June 1, 2009December 14, 2010 by Paul Nastu

Business executives that are committed to sustainability changes often are unable to accomplish them because of information gaps within their own operations, as well as misunderstandings about the supply chain and customer expectations. While 87 percent of those surveyed say they have focused CSR efforts to create efficiencies, most are ... Read more »

EMC Reduces Emissions-to-Revenue Ratio by 19%

May 29, 2009October 19, 2009 by Paul Nastu

While overall emissions at global IT and consulting firm EMC have gone up as a result of increased business, the company has reduced its emissions per million dollars in revenue by 19 percent from 2005 to 2008. The company has boosted electricity purchased from renewable sources nearly 25 percent from ... Read more »

Five Strategies for Building Your Ethical Brand

May 26, 2009September 14, 2010 by Jennifer Rice

There’s been a lot of discussion about elevating corporate responsibility to become a strategic driver of your business. Most companies would like to benefit from their ethical efforts in the form of increased customer attraction and loyalty, yet few have figured out how to do it successfully. When marketing and ... Read more »

CSR Called the New ‘Branded Content’

May 20, 2009 by Paul Nastu

As more and more companies try to distinguish themselves by marketing their environmental stewardship and energy efficiency efforts, branding increasingly is coming down to how a company conveys its corporate social responsibility standards, according to Diana Verde Nieto, Chief Executive Officer of London-based Clownfish. In Nieto’s commentary at MediaPost, she ... Read more »

Canadian Firms Improve Slightly in Environmental CSR Scores

May 15, 2009October 19, 2009 by Gina Roos

Canadian companies continued to make incremental strides on Corporate Social Responsibility (CSR) in 2008, however, the average environment scores across all firms showed little improvement over the past three years, according to the 2009 Ivey-Jantzi Research Report. The report, based on an ongoing collaboration between the Richard Ivey School of ... Read more »

Softchoice Doubles Recycling Efforts

May 6, 2009October 19, 2009 by Paul Nastu

Softchoice, a value-added reseller of software and hardware, has used some common-sense methods to reduce its energy use and impact on the environment, according to its recently released 2007-08 sustainabiity report. The report did not quantify the company’s total carbon footprint or total emissions. Softchoice, which had $1.2 billion in ... Read more »

Ericsson Seeks 40% CO2 Reduction Per Subscriber by 2013

May 4, 2009October 18, 2009 by Paul Nastu

As part of its goals toward sustainability, mobile phone giant Ericsson aims for a 40 percent reduction in carbon emissions, per subscriber, by 2013. The company just released its 2008 CSR report (PDF). Annual CO2 emissions for subscribers on GSM networks have fallen from 90 kilograms in 1992 to 20 ... Read more »

Microsoft Cutting CSR PR Budget

April 23, 2009May 13, 2011 by Paul Nastu

Microsoft is cutting its European PR budget for corporate social responsibility activities, instead applying funds to promoting products like Windows 7, Office and Xbox, reports PRWeek. PRWeek reports that similar cuts are in the works in Asia and that they are “imminent” in the United States. Through a spokesperson, Microsoft ... Read more »

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