CSR Archives - Page 3 of 19 - Environment + Energy Leader

CSR Programs Increase Revenue up to 20%, Says Verizon, Campbell Soup Study

July 10, 2015October 11, 2019 by Jessica Lyons Hardcastle

Well-designed corporate social responsibility programs increase revenue by as much as 20 percent, command price premiums up to 20 percent and increase customer commitment by as much as 60 percent, according to a study commissioned by Verizon and Campbell Soup. Project ROI, conducted by IO Sustainability and Babson College, found ... Read more »

BofA: CSR Is a “Way of Doing Business”

June 29, 2015June 26, 2015 by Jessica Lyons Hardcastle

Bank of America global corporate social responsibility executive Andrew Plepler discusses how CSR permeates across the company

Why Risk Managers Should Get Involved in CSR Programs

May 14, 2015May 13, 2015 by Jessica Lyons Hardcastle

Corporate risk managers should get involved in their company’s corporate responsibility and sustainability programs, says Bahar Gidwani, CSRHub CEO. Gidwani says this is recommendation is based on the findings of a joint research report by RepRisk and CSRHub on the link between perceived CSR performance and environmental, social and governance ... Read more »

How to Improve the ROI of CSR Reporting

October 8, 2014October 8, 2014 by Jessica Lyons Hardcastle

Companies can improve the ROI of corporate social responsibility reporting, according to an Advertising Age column by Paul Klein, president and founder of Impakt. In the column Klein highlights three ways to increase the readership and value of these often expensive, time-consuming reports. Make your stakeholders the authors of your ... Read more »

Nike’s Hannah Jones on Innovation, CSR and Ceres

July 2, 2014July 1, 2014 by Jessica Lyons Hardcastle

Nike’s Hannah-Jones talks at the Ceres 25th Anniversary Conference about the role innovation plays in Nike’s sustainability strategies and how the Ceres Roadmap for Sustainability has influenced the company’s journey.

How CSR Can Improve Employee Performance

May 15, 2014May 15, 2014 by Jessica Lyons Hardcastle

Employee engagement in corporate social responsibility activities including environmental initiatives can demonstrably improve job performance, according to research from ESMT European School of Management and Technology. Citing programs at companies such as Cisco, Starbucks and SAP, the study recommends two simple steps that managers can take to engage staff with ... Read more »

McDonald’s Sets CSR Goals

May 1, 2014April 30, 2014 by Jessica Lyons Hardcastle

McDonald’s has set a goal to source 100 percent of its coffee, palm oil and fish from verified sustainable sources by 2020. The company made this commitment and a host of others as part of its first Corporate Social Responsibility & Sustainability Framework, announced yesterday. Other goals include: Supporting sustainable ... Read more »

How to Make Money from CSR Activities

April 30, 2014 by Jessica Lyons Hardcastle

Good product performance pays while good environmental performance doesn’t, research published in Strategic Management Journal says. Earlier studies show mixed results on the financial benefits of corporate social responsibility activities; in this one, researchers from the University of South Carolina and the University of Nebraska examined the profitability of two ... Read more »

CSR Websites ‘Do Little’ To Change Consumer Perception

March 13, 2014March 14, 2018 by Leon Walker

Corporate social responsibility websites do little to change people’s opinions of corporations, according to a study by research group Change Sciences. Corporate Social Responsibility Web Site User Experience 2014 compares 12 major companies’ CSR efforts by analyzing what people did while exploring the sites and how they felt about the experience. In the end, ... Read more »

How to Use Social Media to Communicate Sustainability

February 19, 2014February 21, 2014 by Leon Walker

Cheerios, M&Ms and Walmart are some leading examples of brands and companies using social media to communicate sustainability strategies to their customers, according to Matthew Yeomans, author of the Social Media Sustainability Index. According to two pieces Yeomans wrote for The Guardian, roughly half of the 475 companies looked at ... Read more »

CSR ‘More Deeply Embedded in Firms’

January 21, 2014January 21, 2014 by Jessica Lyons Hardcastle

Some 60 percent of companies have a corporate social responsibility executive, a 74 increase over what firms reported in 2010, a study says. Almost a third of these CSR execs are within one level of the chief executive and almost 100 percent of companies have a CSR budget, compared to ... Read more »

CSR Strategies Reap Financial Rewards

January 14, 2014January 17, 2014 by Leon Walker

Companies that introduce a sustainability strategy throughout their supply chain generally see a boost in their financial performance — but those that don’t fully commit to the strategy generally see a decline in revenue, according to a study by Clark University researchers. Investigating the Relationship of Sustainable Supply Chain Management ... Read more »

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