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Walmart, Fox Campaign Promotes Eco-Brands

Walmart and Twentieth Century Fox have partnered to promote eco-friendly brands including Brita, Burt’s Bees, Glad, Green Works and Clorox — and the studio’s home-video launch of “Epic,” an environmentally themed animated film. Walmart launched its Epic Green Warriors campaign — each product, such as Glad compostable trash bags and … Read more »

Green Corporate Policies Tied to Brand Strength

Green Corporate Policies Tied to Brand Strength

Companies’ environmental policies and reporting practices are among the sustainability factors most linked to brand strength, according to research by corporate social responsibility database CSRHub. The research, part of a five part series, measures the relationship between 12 sustainability factors — individual components in CSRHub’s metric system — and brand … Read more »

Waste Management McDonough

Waste Management Launches Sustainable Products Venture

Waste Management and sustainable designer William McDonough have launched a sustainable product and package design company to reduce consumer goods’ waste impact. The Waste Management McDonough Sustainable Innovation Collaborative aims to help producers, manufacturers, retailers and suppliers improve the recyclability of their products and packaging. It will also help businesses … Read more »