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Absolut Vodka Touts Transparency with Naked Campaign

Absolut Vodka Touts Transparency with Naked Campaign

Absolut is calling attention to its supply chain transparency and sustainability efforts in a video ad campaign released this week. With the tagline “the vodka with nothing to hide,” the Swedish company’s video about the local production process features completely naked — and strategically blurred out — employees and farmers. … Read more »

Diageo Sustainability Report: CO2 Emissions Drop 9.4%

Diageo Sustainability Report: CO2 Emissions Drop 9.4%

Alcoholic beverage firm Diageo reduced its carbon emissions by 9.4 percent over the course of the 12 months to June 30, 2012, according to its latest corporate sustainability report. In financial year 2011, the company emitted 751,800 metric tons of CO2. This figure dropped to 681,500 in FY 2012. The … Read more »