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How to Make Trustworthy Environmental Claims

The ISO has outlined how its standards help manufacturers and consumer representatives ensure that environmental claims can be trusted. The organization’s free brochure, Environmental labels and declarations – How ISO standards can help, gives an introduction to the ISO 14020 series of standards for environmental labels and declarations. The standards provides businesses … Read more »

FTC’s Revised Green Guides Target Carbon Offset Claims

Marketers should not make broad, unqualified general environmental benefit claims about a product being green or eco-friendly, and should have reliable scientific evidence to support carbon offset claims, cautions the Federal Trade Commission’s Revised Green Guides. The revisions to the FTC’s Green Guides, two years in the making, reflect a … Read more »