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green company

Is the Improving Economy Hurting Green Brands?

Green attitudes are gaining ground, but green purchases and behaviors are stagnant or heading south. And the economy may be the culprit, according to the Shelton Group’s seventh annual Eco Pulse study. Eco Pulse polls American consumers each year to track shifts in their attitudes, purchases and behaviors related to sustainability. The study found … Read more »

green consumer

Greenest Consumers ‘Affluent, Extremely Brand Loyal’

Green consumers are affluent, early adopters and extremely brand loyal, according to the Shelton Group’s sixth annual Eco Pulse study. The “greenest” consumers make up 24 percent of Americans, according to the marketing communications firm focused in the sustainability and energy efficiency sectors. But don’t think of them as “green … Read more »