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W Hotel Ekocycle sheets

W Hotels to Use Recycled Plastic Bottles in Sheets

W Hotels Worldwide, in partnership with Coca-Cola and music artist will.i.am, says it will soon use sheets and bedside chargers made in part with recycled plastic bottles. The Ekocycle brand sheets will first roll out into W Hotels in North America with global properties to follow. Each king size sheet … Read more »

Alchemy Goods messenger bag

Trek, REI Join Bike Tube Recycling Network

Trek and REI have partnered with Alchemy Goods to form a nationwide bike tube recycling network with the goal of collecting 1 million bike tubes by the end of 2014. This network includes more than 600 Trek bicycle dealers and 1,800 retailers — REI stores and independent bike shops — … Read more »

NBA to Offset More Than 10m Pounds CO2

The NBA, partnering with Sprint and the Natural Resources Defense Council, has pledged to offset more than 10 million pounds of CO2 as it tips off NBA Green Week, which runs through April 12. NBA Green Week presented by Sprint includes community environmental projects, recycling programs and energy efficiency initiatives … Read more »

Levi’s, Case-Mate Join Coke’s Ekocycle Brand

Levi’s, MCM, RVCA and Case-Mate have joined Ekocycle, an initiative to brand recycled products and encourage sustainability among young consumers, according to Coca-Cola and musical artist will.i.am, who partnered to create Ekocycle this summer. They join two anchor partners, New Era and Beats by Dr. Dre. The Coca-Cola Company has also … Read more »