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Life-Cycle Approach at EMC Changes People’s World View

If your job required you to “Change people’s world view” (and maybe it does), then how would you approach it? EMC Corporation’s Chief Sustainability Officer Kathrin Winkler told me, “You learn quickly that telling them what to do is not the route to go; instead, let people see the world … Read more »

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Nike, Starbucks: Climate Change Policy is ‘Economic Opportunity’

Nike, Starbucks, Ikea and 30 other companies have signed a statement urging federal policymakers to take action on climate change by promoting clean energy, boosting efficiency and limiting carbon emissions. Climate change policy is an economic opportunity, says Anne Kelly, director of Ceres’ Business for Innovative Climate & Energy Policy … Read more »

EDF, EMC Discover Innovative E-Waste Tracking Systems

A code printed on electronic subsystem components using passive radio-frequency identification (RFID) ink is one of the winners of Eco-Challenge, a crowdsourced competition hosted by InnoCentive Inc for IT company EMC Corporation and the Environmental Defense Fund, aimed at finding solutions for tracking shipments of used electronic components and subsystems … Read more »