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Shoppers Willing to Spend 31% More on Sustainably Produced Food

Shoppers Willing to Spend 31% More on Sustainably Produced Food

Americans are willing to spend, on average, 31 percent more per week on sustainably produced grocery food, according to a study by Gibbs-rbb Strategic Communications. The Conscious Consumer Study was conducted online in August among 2,010 US adults by Harris Poll on behalf of Gibbs-rbb. Key findings include: On average, … Read more »