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Canadian Green Building to Increase by Half

Canadian companies expect their green practices will grow from one third to one half by 2017, according to a report prepared by McGraw Hill Construction. The report, titled Canada Green Building Trends: Benefits Driving the New and Retrofit Market, was commissioned by the Canada Green Building Council and shows that … Read more »

green consumer

Greenest Consumers ‘Affluent, Extremely Brand Loyal’

Green consumers are affluent, early adopters and extremely brand loyal, according to the Shelton Group’s sixth annual Eco Pulse study. The “greenest” consumers make up 24 percent of Americans, according to the marketing communications firm focused in the sustainability and energy efficiency sectors. But don’t think of them as “green … Read more »

Consumer Buying Goes Green With Economic Recovery

Consumer Buying Goes Green With Economic Recovery

The 24 percent of Americans who buy green products from eco-friendly companies are affluent early adopters, the most loyal segment of consumers and are willing to pay more for a brand they trust, making them a particularly desirable target audience, according a study by marketing communications firm Shelton Group. This … Read more »