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Walmart, Fox Campaign Promotes Eco-Brands

Walmart and Twentieth Century Fox have partnered to promote eco-friendly brands including Brita, Burt’s Bees, Glad, Green Works and Clorox — and the studio’s home-video launch of “Epic,” an environmentally themed animated film. Walmart launched its Epic Green Warriors campaign — each product, such as Glad compostable trash bags and … Read more »

Clorox Mocks ‘Ridiculous Green’ Consumers

You don’t have to be ridiculous to be green, according to Clorox. The company’s Green Works brand of cleaning products has launched a new marketing campaign with digital ads and interactive elements poking fun at eco-fanatics and attempting to make “eco-friendly people friendly again.” According to Green Works brand manager … Read more »