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Project ROI

CSR Programs Increase Revenue up to 20%, Says Verizon, Campbell Soup Study

Well-designed corporate social responsibility programs increase revenue by as much as 20 percent, command price premiums up to 20 percent and increase customer commitment by as much as 60 percent, according to a study commissioned by Verizon and Campbell Soup. Project ROI, conducted by IO Sustainability and Babson College, found … Read more »