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Absolut Vodka Touts Transparency with Naked Campaign

Absolut Vodka Touts Transparency with Naked Campaign

Absolut is calling attention to its supply chain transparency and sustainability efforts in a video ad campaign released this week. With the tagline “the vodka with nothing to hide,” the Swedish company’s video about the local production process features completely naked — and strategically blurred out — employees and farmers. … Read more »

distillery

Whiskey Distillery Slashes Carbon, Increases Production

An Irish whiskey distillery has reduced its carbon emissions 40 percent while increasing whiskey production after installing equipment and technology supplied by GEA Wiegand. The Irish Distillers Pernod Ricard €100 million ($124 million) expansion project at the Midleton Distillery was undertaken to meet the projected growth of the Irish whiskey … Read more »

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