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Lego

Lego Builds on IPCC Meeting

Lego looks to be continuing its recent climate-change action campaign. After ending its promotional deal with Shell, following pressure from Greenpeace that called on Lego to stop making toys with Shell’s branding, the toy company is partnering with sustainability think tank Sustainia and the World Wildlife Fund to host an … Read more »

Lego

Lego Ends Shell Partnership

Lego says it will end its promotional deal with Shell after pressure from a Greenpeace campaign that called on the toy company to stop making toys with Shell’s branding. In a statement released late Wednesday, Lego CEO Jørgen Vig Knudstorp said the company will honor the partnership it entered into … Read more »

Lego

Lego to Greenpeace: Everything Is Awesome

Lego will continue its partnership with Shell despite pressure from Greenpeace to stop making toys with Shell’s branding. Greenpeace says Shell is threatening the Arctic and using Lego to neutralize controversy over its climate impacts and plans to drill for oil in the Arctic. Since starting its campaign against the … Read more »