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Attract Shoppers with Recyclable In-Store Marketing

Windsor Marketing Group now offers fully recyclable skid pallets to its customers, which include more than 3,000 US retailers. The in-store marketing group says its Deep Green skid-pallet is a hexacomb-based paper pallet that contains about 11 percent recycled material. It can be made to hold any weight up to … Read more »

Latinos ‘Sleeping Giant’ of Sustainability Marketing

Latinos are the fastest-growing demographic in the nation, yet few companies are reaching out to this group in their sustainability initiatives, according to research by advertising giant Saatchi & Saatchi. According to The Myth of the Sleeping Giant: Why Latinos are the Fastest Growing Segment the Sustainability Industry has (N)ever … Read more »

Coke Pulls Polar Bear Cans after Customer Confusion

Coca-Cola has been forced to re-design cans meant to highlight its partnership with the World Wildlife Fund, after customers complained that the cans looked too much like those for Diet Coke. Coke unveiled the white cans emblazoned with silver polar bears on November 1, as it launched Arctic Home, a … Read more »

More Consumers Believe Sustainability Claims – But Many Still Skeptical

Americans today are more likely to believe businesses’ green claims, but 39 percent still say that companies’ assertions about the environment are not accurate, according to a report from GfK Roper Consulting. This year’s GfK Green Gauge US Report saw a nine percentage point drop in the proportion of Americans … Read more »

Super Green Consumers Indulge Taste for Bling

Super Green Consumers Indulge Taste for Bling

“Super green” consumers – those engaged in the highest amount of environmentally-friendly activities – are top earners with a penchant for luxury items, according to a report from Scarborough Research. Super greenies account for five percent of U.S. adults and are 76 percent more likely than the average adult to … Read more »

UBS, Citi Outperform Their Reputations, Study Finds

UBS, Citi Outperform Their Reputations, Study Finds

Google, Apple and Honda have earned reputations that far exceed their actual environmental, social and governance (ESG) performance, while UBS and Citi don’t get enough credit for their sustainability initiatives, according to a report by Brandlogic and CRD Analytics. The study (pdf) of 100 leading global brands across nine major … Read more »

UPS, Live Nation to Offset Travel and Shipping Emissions

UPS and Live Nation Entertainment has struck a partnership to offset the carbon emissions from ticket shipping and musician travel. The multi-year sponsorship alliance is aimed at promoting UPS’s logistics solutions to millions of music fans across North America. Under the deal, UPS is now the exclusive global package, shipping … Read more »

The Linguistic Landscape of Sustainability: Green Progeria

“Language shapes the way we think, and determines what we can think about.” -Linguist, Benjamin Whorf In this Whorf is correct: language informs what and how we are permitted to think about things. The tail wags the dog. This is why, in 2009,we published our first study on the language … Read more »

Green Consumerism in Doubt

Green Consumerism in Doubt

As companies push to capitalize on eco-sensibilities this Earth Day (see our wrap-up), a suite of reports suggest mixed prospects for such products and marketing efforts. Sales of Green Works, the Clorox environmental cleaning line launched with great fanfare and a Sierra Club endorsement in 2008, have fallen from about … Read more »

CBS EcoAd Accused of Greenwashing in FTC Complaint

CBS is the target of a formal complaint to the Federal Trade Commission (FTC), over the broadcaster’s EcoAd program. Environmental groups Friends of the Earth, the Rainforest Action Network and Center for Environmental Health, along with news website Ecopreneurist, filed the complaint on Wednesday. They allege that EcoAd violates federal … Read more »

Forget ‘Dark Green’ Shoppers – ‘New Consumers’ Will Drive Sustainability, Report Says

Brands can no longer rely on “dark green”, hyper-ethical consumers to drive the growth of sustainability, but must engage a broad swathe of consumers making up 30 percent of the market, according to new research. Brand consulting firm BBMG said a group of 70 million shoppers branded “New Consumers”, making … Read more »