If you've no account register here first time
User Name :
User Email :
Password :

Login Now
Google, Samsung Top Meaningful Brand Index

Google, Samsung Top Meaningful Brand Index

Google, Samsung, Microsoft, Nestle and Sony are the five most meaningful brands of 2013, according to an index gauging brand strength released by Havas Media Group. Ikea, Dove, Nike, Walmart, Danone, Philips and P&G round out the top 10 on the Meaningful Brand Index, which uses consumer perception to compare … Read more »

Feel-Good Brands ‘Outperform Stock Market’

Feel-Good Brands ‘Outperform Stock Market’

A new analysis has joined the ranks of studies suggesting that companies’ environmental efforts boost their bottom line. The evidence is far from conclusive, however. Companies considered so-called Meaningful Brands outperformed the stock market by 120 percent, according to the analysis by Havas Media Group. The researchers defined the most … Read more »