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Breakthrough Branding for Today’s Green Market

It was Super Bowl Sunday 2004 when Sesame Street’s beloved Kermit the Frog declared “It’s Easy Being Green” in a TV commercial for Ford’s new hybrid, the Escape. Life was good, and green was growing at super speed. You couldn’t pick up a magazine or browse a bookstore without seeing … Read more »

3 Steps to Smarten Up Your Green Marketing

We’ve heard the rumors, read the blogs, and saw the headlines that said green marketing is dead. To me, that was good news. We certainly do not need another man-hugging-polar bear commercial cut loose on the airwaves. I guess marketers figured out no one buys an electric car to save melting ice … Read more »