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green consumer

Firms ‘Must Close CSR Gap to Grow Business’

Companies that close the gap between consumer expectations and perceptions of their corporate social responsibility work can positively transform their brand, according to Craig Bida, executive vice president of cause branding and nonprofit marketing for Cone Communications. The public relations and marketing executive says closing the CSR gap — that ... Read more »
L’Oreal eye shadow

Cosmetics Industry Targets Consumer Behavior

Cosmetics companies need to address the environmental consequences of consumption if they are to significantly reduce their ecological footprints, Sustainable Cosmetics Summit organizers say. Measures including “green” makeup formulations, resource efficiency and packaging to reduce environmental impacts have little effect on the overall environmental footprint of cosmetic products, according to ... Read more »

Waste Management, Recyclebank Divert 179m Pounds to Recycling

More than 75 communities have recycled 179 million pounds of materials in one year and citizens have collected $4 million in rewards under a program launched last year by Waste Management and  recycling incentive company Recyclebank. Waste Management, which invested in Recyclebank’s parent company Recycle Rewards in 2011, plans to ... Read more »

P&G Sustainability Report: Normalized Energy Down 16% Since 2007

The Procter & Gamble Company has cut its energy use per unit of production by 16 percent since 2007 and by 52 percent by 2002, according to the company’s latest corporate sustainability report. The company’s report does not include exact figures for normalized consumption, only percentage reductions. It does, however ... Read more »

Procter & Gamble, EPA to Develop Sustainable Manufacturing Tool

Procter & Gamble and the EPA are embarking on a five-year research collaboration to develop a sustainability tool for modeling and assessing product design, material sourcing, and manufacturing options. The global personal care product company and the EPA’s National Risk Management Research Laboratory have signed a cooperative research and development ... Read more »

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