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How to Improve the ROI of CSR Reporting

Companies can improve the ROI of corporate social responsibility reporting, according to an Advertising Age column by Paul Klein, president and founder of Impakt. In the column Klein highlights three ways to increase the readership and value of these often expensive, time-consuming reports. Make your stakeholders the authors of your … Read more »

Apple Still Lags in Defining a Social Purpose

Recently, it was announced that Apple‘s stock market value had neared $625 billion, making it the most valuable company ever. The headlines made me re-consider an article I wrote for Forbes last August called Where is Apple’s Social Purpose? Declaring that Apple didn’t have a social purpose wasn’t very popular and the … Read more »

The Profound Business Results of CSR

It’s ten years into companies’ efforts to engage in corporate social responsibility (CSR) and the returns for business still aren’t good enough. On the one hand, CSR isn’t going away anytime soon. It’s an important business discipline that has become the equivalent of table stakes, especially for large public corporations. … Read more »