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Top PR Firms Won’t Represent Climate Change Deniers

WPP, Waggener Edstrom (WE) Worldwide, Weber Shandwick, Text100 and Finn Partners are among the leading public relations firms that have pledged to not represent clients that deny man-made climate change or seek to block emissions-reducing regulations. The Guardian reports that 10 of the top 25 global PR firms — responding to … Read more »

Consumers Demand Sustainability Results, Survey Says

Consumers Demand Sustainability Results, Survey Says

When it comes to corporate social responsibility, consumers want more than aspirational mission statements, according to research by Cone Communications. According to 2012 Cone Communications Corporate Social Return Trend Tracker, 84 percent of Americans hold companies accountable for producing and communicating the results of CSR commitments by going beyond the … Read more »