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Super Bowl Zero-Waste Rush2Recycle Program Results Are In

Super Bowl Zero-Waste Rush2Recycle Program Results Are In

The 2018 Super Bowl debuted a collaborative effort called Rush2Recycle that targeted zero waste at US Bank Stadium in Minnesota. NFL, PepsiCo, Aramark, US Bank Stadium, and the Minnesota Sports Facilities Authority hoped to recover at least 90% of the waste generated on gameday. Now the results are in, and … Read more »

Update Direct from Dunkin’: Dollars to Donuts, These Cups Are Cream of the Crop

Update Direct from Dunkin’: Dollars to Donuts, These Cups Are Cream of the Crop

You may remember from my editor’s note last Friday that we had some important follow-up questions after reading about about Dunkin’ Donuts’ decision to transition from foam to double-walled paper cups. I forwarded our questions to the company and they were quick to send back their answers.

Carl Smith: The Evolving Battery Recycling Journey

It’s been 25 years since the first efforts to recycle consumer batteries began. During that time, a lot has changed and some things, unfortunately, have not.  While there’s no crystal ball for the future of batteries and recycling, a look at the last 25 years provides an appreciation of the work done and a glimpse into the future marketplace.  

Coke’s Pledge: Collect & Recycle Same Number of Bottles We Sell (Even If They’re Not Ours)

Coke’s Pledge: Collect & Recycle Same Number of Bottles We Sell (Even If They’re Not Ours)

The Coca-Cola Company recently launched a new initiative to collect and recycle the equivalent of every bottle or can it sells globally by 2030. The ambitious plan, called World Without Waste, will focus on the full packaging lifecycle from initial design to repurposing and recycling. “We believe in the circular … Read more »

Absolut Vodka Touts Transparency with Naked Campaign

Absolut Vodka Touts Transparency with Naked Campaign

Absolut is calling attention to its supply chain transparency and sustainability efforts in a video ad campaign released this week. With the tagline “the vodka with nothing to hide,” the Swedish company’s video about the local production process features completely naked — and strategically blurred out — employees and farmers. … Read more »

The Lego Group Joins How2Recycle for Clearer Toy Packaging Recycling

The Lego Group Joins How2Recycle for Clearer Toy Packaging Recycling

The Lego Group has joined the Sustainable Packaging Coalition’s How2Recycle program, announcing plans to begin labeling the toy packaging for US consumers this year. By the end of 2018, Lego says that more than 60% of the company’s new toy boxes will have the How2Recycle label. The Lego Group plans … Read more »

Super Bowl Project to Score Zero Waste on Gameday – Here’s How

Super Bowl Project to Score Zero Waste on Gameday – Here’s How

Super Bowl LII on Sunday will debut a collaborative effort aiming for zero waste at US Bank Stadium in Minnesota. Called Rush2Recycle, the project is a partnership among the NFL, PepsiCo, Aramark, US Bank Stadium, and the Minnesota Sports Facilities Authority to recover more than 90% of the waste generated … Read more »

Report: Sustainability Drives Shift To Flexible Packaging

Report: Sustainability Drives Shift To Flexible Packaging

A new report from Smithers Pira identifies sustainability as one of the main reasons brand owners are switching from traditional materials like glass and metal to flexible packaging types. Called “The Future of Flexible Packaging to 2022,” the report says flexible packaging sales were valued at $219.5 billion in 2016. … Read more »

Besting the Challenges of Designing for Holistic Sustainability: Q&A with McCormick’s Michael Okoroafor

Besting the Challenges of Designing for Holistic Sustainability: Q&A with McCormick’s Michael Okoroafor

Michael Okoroafor, VP of global sustainability and packaging innovation for McCormick, discusses the challenges and lessons- learned when redesigning product packaging for sustainability.