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Alchemy Goods messenger bag

Trek, REI Join Bike Tube Recycling Network

Trek and REI have partnered with Alchemy Goods to form a nationwide bike tube recycling network with the goal of collecting 1 million bike tubes by the end of 2014. This network includes more than 600 Trek bicycle dealers and 1,800 retailers — REI stores and independent bike shops — … Read more »

Levi’s, Case-Mate Join Coke’s Ekocycle Brand

Levi’s, MCM, RVCA and Case-Mate have joined Ekocycle, an initiative to brand recycled products and encourage sustainability among young consumers, according to Coca-Cola and musical artist will.i.am, who partnered to create Ekocycle this summer. They join two anchor partners, New Era and Beats by Dr. Dre. The Coca-Cola Company has also … Read more »