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green company

Is the Improving Economy Hurting Green Brands?

Green attitudes are gaining ground, but green purchases and behaviors are stagnant or heading south. And the economy may be the culprit, according to the Shelton Group’s seventh annual Eco Pulse study. Eco Pulse polls American consumers each year to track shifts in their attitudes, purchases and behaviors related to sustainability. The study found … Read more »

man drinking beer at stadium

Fans More Likely To Buy Beer if Stadium Composts, Recycles Trash

Nearly a third of Americans would be more likely to attend a game or concert if the stadium recycled and composted all the trash left behind, a new survey has found. One in five would also buy more beer, hot dogs and nachos. At stake are millions of dollars in … Read more »

B2B Sustainability Priorities ‘Often Personal, Not Corporate’

B2B Sustainability Priorities ‘Often Personal, Not Corporate’

Owners and CEOs, overall, are not sold on sustainability as a competitive advantage, according to a study by the Shelton Group. The study found personal belief drives business decision makers. CEO Suzanne Shelton says this means appealing to a CEO’s desire to do the right thing is more important than … Read more »

Johnson & Johnson Launches Tumblr Recycling Campaign

Johnson & Johnson Launches Tumblr Recycling Campaign

Only one in five Americans consistently recycles bathroom items — compared to seven out of 10 who say they always or almost always recycle — according to a report commissioned by the Johnson & Johnson Family of Consumer Companies. To encourage more people to recycle, the company has turned to … Read more »

green consumer

Greenest Consumers ‘Affluent, Extremely Brand Loyal’

Green consumers are affluent, early adopters and extremely brand loyal, according to the Shelton Group’s sixth annual Eco Pulse study. The “greenest” consumers make up 24 percent of Americans, according to the marketing communications firm focused in the sustainability and energy efficiency sectors. But don’t think of them as “green … Read more »

Consumer Buying Goes Green With Economic Recovery

Consumer Buying Goes Green With Economic Recovery

The 24 percent of Americans who buy green products from eco-friendly companies are affluent early adopters, the most loyal segment of consumers and are willing to pay more for a brand they trust, making them a particularly desirable target audience, according a study by marketing communications firm Shelton Group. This … Read more »

Lowe’s, Kohler, KB Home Win EPA Water Awards

Lowe’s helped its customers save about 4 billion gallons of water last year, and Kohler introduced 40 new water-efficient toilet models to the North American market in 2011, earning both companies EPA awards. Colorado Springs Utilities, American Standard Brands and KB Home also received 2012 WaterSense partners of the year … Read more »

Marketing an Energy-Efficient Product as ‘Money Saving’ Just Doesn’t Work – Here’s Why

Our latest national survey had an intriguing finding: More Americans are doing the right things — buying energy-efficient appliances, installing insulation, replacing their light bulbs with CFLs and adjusting their thermostats. Yet their utility bills are still on the rise. What gives? The poll, our sixth annual Energy Pulse survey, … Read more »

Choosing the Right Message to Reach ‘Concerned Moms’

If life were simple, there would be one kind of “green consumer” buying all things green. Unfortunately, life isn’t simple. There are multiple audiences who buy various green products. They don’t respond to the same messages, so there’s no “one size fits all” strategy. The good news: You can reach … Read more »

What Consumers Want in Green Products

Bill Roth founder of Earth 2017 interviews Lee Ann Head, VP of Market Research with the Shelton Group on what consumers will buy and won’t buy in terms of green or sustainable products. Even the greenest of consumers are pretty conservative about what they’ll spend their money on, says sustainable-business … Read more »

Consumers go to Energy Star, Consumer Reports Web Sites for Info on ‘Green’ Products

Consumers go to Energy Star, Consumer Reports Web Sites for Info on ‘Green’ Products

A national survey finds that consumers are most likely to visit Web sites from Energy Star and Consumer Reports in order to get more information about “green” products or manufacturers, according to the latest EcoPulse survey from the Shelton Group. About 32.5 percent of respondents said they went to the … Read more »

Greener Pastures Ahead? Five Trends You’ll See in 2010

Where is green going in 2010? Here are five consumer trends to look for: 1) “Waste not, want not” messaging will gain strength. While “save money” messaging still tests well, one of our recent national surveys found 12 percent of Americans believe “don’t waste” is the strongest message to get … Read more »