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EPA Broke Law with Water Rule Social Media Blitz

EPA Broke Law with Water Rule Social Media Blitz

The EPA broke the law by using social media to drum up support for the Clean Water Rule, according to the US Government Accountability Office. In its ruling, the GAO said the EPA engaged in “covert propaganda” and lobbying. Federal law prohibits agencies from doing both. The EPA used Twitter, … Read more »

Waste Management Phoenix Open

Waste Management Phoenix Open Joins Water Conservation Campaign

Waste Management’s sponsored PGA tour event will join a first-of-its kind water sustainability campaign that supports water flow restoration projects in Northern Arizona’s Verde River and throughout the Colorado River Basin. As one of the state’s largest perennial rivers, the Verde River feeds into the canals that provide water to … Read more »

Why Twitter Should Matter to Fracking Firms

Why Twitter Should Matter to Fracking Firms

Oil and gas companies and associations can use social media to positively influence the public’s opinion about hydraulic fracturing, according to a report by Makovsky. The global integrated communications consultancy found 57 percent of US consumers believe fracking is one of the three most important environmental issues today. Furthermore, 71 … Read more »

Recycle Right

Campaign Aims to Distribute 1 Million Standardized Recycling Labels

Recycle Across America (RAA) has joined forces with Participant Media to launch a social action campaign focused on transforming recycling and improving the economics and prevalence of sustainable packaging and manufacturing. The campaign is inspired by Participant’s new show “Human Resources,” premiering Aug. 8 on its television network Pivot. “Human Resources” follows … Read more »

How to Use Social Media to Communicate Sustainability

Cheerios, M&Ms and Walmart are some leading examples of brands and companies using social media to communicate sustainability strategies to their customers, according to Matthew Yeomans, author of the Social Media Sustainability Index. According to two pieces Yeomans wrote for The Guardian, roughly half of the 475 companies looked at … Read more »

Greenpeace protests at Burberry

Burberry Pledges No More Toxic Chemicals in Supply Chain

Burberry has committed to eliminating hazardous chemicals from its supply chain by Jan. 1, 2020, following weeks of Greenpeace-led protests at its stores and consumer pressure on its social media channels. The luxury brand says it will first prioritize apparel and by the end of June 2014, it will begin … Read more »

Johnson & Johnson Launches Tumblr Recycling Campaign

Johnson & Johnson Launches Tumblr Recycling Campaign

Only one in five Americans consistently recycles bathroom items — compared to seven out of 10 who say they always or almost always recycle — according to a report commissioned by the Johnson & Johnson Family of Consumer Companies. To encourage more people to recycle, the company has turned to … Read more »

Chipotle Sustainable Farming Video Goes Viral

Chipotle Sustainable Farming Video Goes Viral

Chipotle Mexican Grill’s animated film depicting a dystopia, factory-farm-focused future — intended to bring attention to its sustainable food sourcing policies — has been viewed almost 5 million times on YouTube. The company launched “The Scarecrow” short film along with an accompanying game for iPhone, iPad and iPod touch. Both the … Read more »

Social Media

How to Leverage Social Media for Sustainability Reporting

Just having a robust social media platform to communicate a company’s sustainability reporting is not enough; firms need to incorporate social media into an overall communications strategy and have top management plug the efforts to boost authenticity, says a Business of Social Responsibility article by Guy Morgan. Morgan is director of … Read more »

Levi’s, BBVA, Ebay Top Social Media Sustainability Index

Levi’s, BBVA, Ebay Top Social Media Sustainability Index

Levi Strauss, financial company BBVA, Ebay, Danone and General Electric top the SMI-Wizness Social Media Sustainability Index 2012, an annual review analyzing how major companies use social media to communicate sustainability and corporate social responsibility. Telefonica, IBM, Marks & Spencer, FedEx and Microsoft rounded out the top 10 on the … Read more »

Environmental Issues Affect Market Value, Deloitte Says

Environmental Issues Affect Market Value, Deloitte Says

An organization’s environmental, social and governance (ESG) performance can directly and indirectly impact its market valuation, according to a Deloitte report. Finding The Value In Environmental, Social And Governance Performance says that short-term ESG issues and events, including human-rights issues, product recalls, boycotts and protests, often trigger the strongest and … Read more »