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Why Google, Ikea Say ‘The Paris Effect’ Is Boosting Business

Tomorrow — on Earth Day — more than 160 countries including the US will sign the Paris climate agreement. In advance of the signing, thousands of businesses are urging governments to enact policies that support a low-carbon economy, which they say presents a multi-trillion-dollar economic opportunity. Yesterday the We Mean … Read more »

How to Sell Sustainability

How to Sell Sustainability

Ikea chief sustainability officer Steve Howard says: “Sustainability has gone from a nice-to-do to a must-do.” In his TEDTalk, Howard talks about his quest to sell eco-friendly materials and practices — both internally and to worldwide customers — and lays a challenge for other global giants.