McDonald’s Canada plans to serve Canadian beef from certified sustainable farms and ranches, sourcing more than 20 million Angus burgers from them over the next 12 months. The company will purchase Angus beef certified according to standards set by the Canadian Roundtable for Sustainable Beef (CRSB).
Cargill, McDonald’s, Tyson Foods and Walmart are among the founding members of the US Roundtable for Sustainable Beef, launched yesterday. The USRSB — a group of US beef value chain participants including producers, processors, retailers, foodservice operators, packers, allied industry and non-governmental organizations — will identify sustainability indicators, establish verification … Read more »
Cargill Cattle Feeders, the cattle supply arm of the company’s US beef business, has entered into an agreement with Wichita-based consultancy Kennedy and Coe to create a verified beef supply chain sustainability assessment program for Cargill feed yards. Based on the successful development of benchmarking and measurement criteria, this type … Read more »
McDonald’s and the rest of the Global Roundtable on Sustainable Beef are “greenwashing” beef production with their principles and criteria for global sustainable beef, according to consumer, worker and environmental groups. In a letter to the Roundtable’s Executive Committee, 23 groups — including Friends of the Earth, Animal Welfare Approved, … Read more »
McDonald’s will let its restaurants in different markets use region-specific standards for sustainable beef. The restaurant chain’s Jeffrey Hogue, senior director of global corporate social responsibility and sustainability, told Bloomberg BNA that McDonald’s plans to take a bottom-up approach to achieve its sustainable agriculture goal. In January, McDonald’s pledged to … Read more »
McDonald’s has set a goal to source 100 percent of its coffee, palm oil and fish from verified sustainable sources by 2020. The company made this commitment and a host of others as part of its first Corporate Social Responsibility & Sustainability Framework, announced yesterday. Other goals include: Supporting sustainable … Read more »
The Global Roundtable for Sustainable Beef has released its draft Principles and Criteria for Global Sustainable Beef document for public comment. However, the documents does not lay out a set of standards or a certification program; it only offers “a broad road map for this journey, allowing different regions to establish … Read more »