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Kirk Myers, Sr. Manager Sustainability – REI

Kirk Myers, Sr. Manager Sustainability – REI

“Especially for consumer facing brands, none of us can do enough ‘less bad’ to have a global impact at scale. We have to continue to focus on ‘less bad,’ but also on ‘more good.’ We all – especially mission based brands and organizations – need to be focused on creating…”

Sustainable Brands

Leading Companies Join Sustainable Brands Corporate Member Network

Estee Lauder, Procter & Gamble, Hershey’s, Hasbro, Iron Mountain, Miller Coors and Domtar are the latest companies to join Sustainable Brands’ Corporate Member Network. They join more than 55 companies that have committed to leveraging their role in business to advance sustainability. A member benchmark study indicated that 83 percent … Read more »

Target Launches Organic Food Program

A new Target initiative is aiming to promote, and sell, more natural, organic and sustainable brands, including Clif Bar and Burt’s Bees. “Made to Matter – Handpicked by Target” brings together 17 natural, organic and sustainable brands spanning baby, beauty and personal care, grocery, healthcare and household product categories. There will be … Read more »


Sustainable Brands Partners with MIT Sloan

Sustainable Brands announced the MIT Sloan School of Management will be a co-presenting partner for the Sustainable Brands ’14 New Metrics conference in September. The conference attracts sustainability executives, business strategists and financial leaders worldwide. The partnership with MIT illustrates an effort to involve and collaborate with academia, Sustainable Brands … Read more »

Business Self-Interest ‘Key to Sustainability’

Business Self-Interest ‘Key to Sustainability’

The private sector needs to take on a wider role in proliferating the sustainability solutions required to avoid widespread environmental, social and economic disruptions as government alone can not be relied upon to achieve such goals, according to a GlobeScan and SustainAbility project called the Regeneration Roadmap. Research conducted for Changing Tack: Extending Corporate … Read more »

Automakers Dominate Green Brands Ranking

Automakers Dominate Green Brands Ranking

Toyota has retained the top spot on Interbrand’s 2013 Best Global Green Brands ranking for the third year running. Automotive brands account for four of the top five spots in this year’s ranking with innovation driving their success, according to the report, which evaluates and ranks companies on their environmental performance … Read more »

Manufacturers Hide Environmental Success

Manufacturers and retailers may be holding back on communicating their sustainability successes to customers, new research suggests. More than three-quarters of industry executives from brand manufacturing and retail have concerns about “greenwashing” backlash and half mentioned a lack of consistency in sustainability measurements. These companies are struggling to find the … Read more »


Disney, BASF Join Sustainable Brands’ Group; Ceres, WRI Join Growing Blue

Several companies and sustainability organizations have joined forces this week in efforts to promote environmental management and economic development. The World Resources Institute and Ceres have become the newest members of the Growing Blue network, an online resource designed to help businesses and communities gain a better understanding of water … Read more »

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