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green company

Is the Improving Economy Hurting Green Brands?

Green attitudes are gaining ground, but green purchases and behaviors are stagnant or heading south. And the economy may be the culprit, according to the Shelton Group’s seventh annual Eco Pulse study. Eco Pulse polls American consumers each year to track shifts in their attitudes, purchases and behaviors related to sustainability. The study found … Read more »

man drinking beer at stadium

Fans More Likely To Buy Beer if Stadium Composts, Recycles Trash

Nearly a third of Americans would be more likely to attend a game or concert if the stadium recycled and composted all the trash left behind, a new survey has found. One in five would also buy more beer, hot dogs and nachos. At stake are millions of dollars in … Read more »

B2B Sustainability Priorities ‘Often Personal, Not Corporate’

B2B Sustainability Priorities ‘Often Personal, Not Corporate’

Owners and CEOs, overall, are not sold on sustainability as a competitive advantage, according to a study by the Shelton Group. The study found personal belief drives business decision makers. CEO Suzanne Shelton says this means appealing to a CEO’s desire to do the right thing is more important than … Read more »

green consumer

Greenest Consumers ‘Affluent, Extremely Brand Loyal’

Green consumers are affluent, early adopters and extremely brand loyal, according to the Shelton Group’s sixth annual Eco Pulse study. The “greenest” consumers make up 24 percent of Americans, according to the marketing communications firm focused in the sustainability and energy efficiency sectors. But don’t think of them as “green … Read more »