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Life-Cycle Approach at EMC Changes People’s World View

If your job required you to “Change people’s world view” (and maybe it does), then how would you approach it? EMC Corporation’s Chief Sustainability Officer Kathrin Winkler told me, “You learn quickly that telling them what to do is not the route to go; instead, let people see the world … Read more »

Corporate Practices, Customers, Products: Fostering the Sustainability of Each

In 2009 I visited SAP’s Walldorf-Germany headquarters and learned about the company’s 3-legged stool of sustainability:  SAP’s own corporate operations (programs ranging from rooftop rainwater collection to halving employee travel), customers’ operations (enabling them to track and reduce negative impacts), and product design (efficient coding that reduces data center emissions). … Read more »

Creative Convincing for Corporate Change: Tips from a Life-Sciences Sustainability Champion

One of the biggest challenges sustainability champions face is how to convince executive leadership — and rank-and-file employees — to embrace company-wide changes for the benefit of both environmental sustainability and corporate profit. For 15 years, I have advised and been inspired by dozens of corporate leaders in the area … Read more »